Industry Shorts: Little Dot, Women in Sport, GambleAware

05 Jun 2019

By: Sport Industry Group

Broadcast and production company Little Dot Studios has partnered with the ICC to manage its official YouTube channel during the ongoing Cricket World Cup.

Little Dot’s remit will include design, planning and optimisation of content, including match highlights, over the period of the tournament taking place in England and Wales, with the aim of growing the channel to reach a new generation of fans and global audiences, and to strengthen its presence on YouTube.

Women in Sport has teamed up with the Fatherhood Institute, Fulham FC Foundation and the EFL Trust, to launch a video campaign celebrating the power of daughters and dads exploring football and physical activity together.

‘Daughters and Dads’ has been launched ahead of the 2019 FIFA Women’s World Cup. The programme is supported through National Lottery funding from Sport England and replicates an award-winning initiative designed and delivered by the University of Newcastle, Australia.

Daughters and Dads aims to increase physical activity levels, sports skills and social-emotional wellbeing of girls aged five to 11 by challenging stereotypes about playing sport and physical activity, and increase fathers’ confidence and ability to act as role models in relation to their daughter’s participation.

GambleAware, the charity tasked with reducing gambling harms in Great Britain, has launched the #BetRegret Cup, offering the chance for five-a-side football players from across the country to play against a line-up of ex-England internationals.

With regional tournaments taking place across 26 five-a-side Powerleague centres, the #BetRegret Cup will encourage the football community across the country to reflect on their betting behaviour.

The national finals in London on 4th August will feature a #BetRegret team composed of Shaun Wright-Phillips, Carlton Cole, Glen Johnson, Paul Konchesky and David James.

Britain’s leading female pole vaulter, Holly Bradshaw, has agreed a new partnership with Japanese sportswear brand Mizuno.

The deal will see Bradshaw wear Mizuno’s training and competition kit for the next two years. The new partnership comes after Bradshaw was unexpectedly dropped by Nike in January of this year after eight years of sponsorship.