Industry Shorts: Liverpool, WTCR, Pep Guardiola

25 Mar 2020

By: Sport Industry Group

Liverpool have launched a new programme, LFC Connect, in a bid to help people stay connected despite the social isolation the coronavirus pandemic will bring.

The club says that the initiative is geared to help older and vulnerable people in the club’s community and will see the LFC Foundation, and its community team Red Neighbours, contact fans on the phone for a chat and to ‘have a virtual cuppa’.

Liverpool also say they will send out postcards as an additional way of reaching out to the local community.

Featuring friendly messages to promote positivity and well-being during isolation, the postcards will also include details on how fans can register for LFC Connect and avail of the service


World Touring Car Cup (WTCR) promoter Eurosport Events and long-term esports partner RaceRoom have launched a four-event esports contest with real WTCR racers taking part in each event.

The event takes place in the series’ pre-season break, and drivers will have the opportunity to engage with fans while they wait for the 2020 WTCR season - which has been delayed due to the coronavirus pandemic - to begin.

The gamer turned racer Norbert Michelisz will take part in the series along with a host of other drivers, while the Esports WTCR miniseries will feature four tracks from the 2019 Esports WTCR season as well as that year’s cars and liveries.


Manchester City manager Pep Guardiola - who is currently at his home in Barcelona - will donate €1 million to fight coronavirus.

The two-time Premier League-winning coach will donate the money to a campaign being promoted by the Medical College of Barcelona and the Angel Soler Daniel Foundation in Spain, which is one of the worst-hit countries.


Meanwhile, Kent County Cricket Club will make its staff and facilities available in fight against the disease.

The club's Events Partner, Sodexo, delivered sandwiches, milk and vegetables to St Mary’s Soup Kitchen in Dover, while head chef Nigel Bell is donating two days a week of his time to help out the kitchen with food preparation.

The news comes as the club also confirmed a number of financial measures to help it get through this period, including ceasing all non-contractual capital spending. Its Executive Directors have also voluntarily agreed to take a temporary 20% pay cut.