Industry Shorts: LTA, Watford, ukactive

26 Jul 2021

By: Sport Industry Group

The LTA enlisted British tennis player Emma Raducanu - the breakout star who made the fourth round of Wimbledon this year - to promote its LTA Youth programme.

The 18-year old returned to her old primary school in Bromley to meet current pupils and tell them about the programme.

Aimed at children aged 4-18, the initiative is designed to help children of all abilities and backgrounds enjoy the benefits of playing tennis. It provides fun, action-packed sessions with a range of activities designed to help them develop skills for life, on and off the court.

Watford has announced a new multi-year partnership crypto casino and sports betting platform, which will become the newly-promoted Premier League side’s Principal Shirt Sponsor in a ‘club-record’ deal.

Stake aims to leverage the global appeal of the Premier League to drive awareness of the brand across the world and the UK in particular, a new market fo the brand.

To mark the beginning of the partnership, Stake will run crypto-themed initiatives, including a 10 million Dogecoin giveaway on their international platform. The brand says UK audiences can expect ‘multiple other promotions and giveaways’ as it launches its UK website.

Ukactive has announced that its flagship event for 2021 - the ukactive Conference - is set to take place physically at London’s Guildhall.

The organisation says the event will take place on Wednesday 13th October, and has announced headline supporters Miha Bodytec and the City of London Corporation.

The event will cover topics such as digital transformation; inclusion and diversity; children and young people, and social prescribing.