Industry Shorts: Man City, Masters Snooker, AC Milan

05 Jan 2021

By: Sport Industry Group

Manchester City Women’s Football Club has sealed a new long-term partnership with Italian fashion house Salento Creazioni Moda.

The deal marks the team’s first ever global formalwear partnership, and will see players wear a limited edition, hand-sewn collection at their Barclays FA Women’s Super League fixture against Manchester United at the Academy Stadium in February 2021.

The brand will also retail the limited edition, co-branded collection on its e-commerce channels from February, with special capsule collections also to be launched in the Far East. Salento Creazioni Moda will also sponsor the club’s Player of the Year award.


Snooker’s Masters tournament has been moved from the Alexandra Palace in London to Arena MK in Milton Keynes due to coronavirus restrictions.

The event, which has been held in North London venue since 2011, will take place behind closed doors in Milton Keynes, where the World Snooker Tour held events in a secure bubble environment in the summer.


Serie A club AC Milan have appointed Giulia Mazzia as Senior Partnership Strategy Manager.

Mazzia, a Sport Industry NextGen Leader, joins the Italian club from City Football Group, where she was Partnerships Marketing Manager, Europe and Africa, with a primary focus on Manchester City’s partnership portfolio.


The Uruguayan Football Players’ Association has formally called for Edinson Cavani’s three-match ban to be overturned in a letter signed by the country’s professional and amateur players, while the Uruguayan Football Association also wants the ban to be reviewed.

The Manchester United and Uruguay striker was fined £100,000 by the English FA, for sending a message on Instagram after his team’s win against Southampton in November which ‘included reference, whether express or implied, to colour and/or race and/or ethnic origin’ according to The FA.

Cavani said the message was intended as an ‘affectionate greeting to a friend’, but subsequently deleted the post and apologised.