Industry Shorts: Man United, Man City, BT Sport

21 Dec 2020

By: Sport Industry Group

Manchester United teamed up with its Buy Now, Pay Later Partner Laybuy, to launch the club’s first ever at-home Christmas hospitality offering surprising one fan with a virtual visit from club legend Andy Cole as he watched a match.

Key Worker Shaun Leahy was treated to a Christmas dinner during his team’s victory over Sheffield United, with cheering crowds and his own personal dug-out, as well as images of the Old Trafford terrace projected onto the walls of his home.

The activity forms part of Laybuy’s ‘Six Weeks of Christmas’ campaign, which offered fans at-home club experiences through six weekly prize drops.


City Football Group clubs Manchester City and Melbourne City FC have partnered with Animoca Brands to develop a range of new games and collectibles. 

The company will publish a series of digital assets and collectibles, mini-games and unique gaming experiences based on the two clubs, as well as releasing mini-games on its ‘hyper casual gaming platform’ GAMEE.

Animoca Brands will also distribute digital Manchester City, Manchester City Women’s, and Melbourne City collectibles on Quidd, its digital collectibles subsidiary.


BT Sport and Premiership Rugby have today announced the renewal of their longstanding broadcast partnership for the next four years.

Up to 80 live games (69 Gallagher Premiership Rugby games as well as 11 in the Premiership Rugby Cup) will be available on the platform each season, until 2024. The broadcaster will also launch a new campaign, ‘Get Stuck in this Christmas’, to build up to 12 matches over the festive period. 

Whilst fans have been unable to attend live sport, Premiership Rugby and BT Sport have made every match from each round available, with eligible club season ticket holders gaining free access to home Gallagher Premiership matches on the BT Sport App.


The government’s announcement of new Tier 4 measures put in place across London and the South East of England over the festive period have brought new restrictions to grassroots sport and physical activity.

Indoor gyms and sports facilities will close, while outdoor facilities like gyms courts, golf and courses will remain open for individual exercise or with one other person from the same household. 

Organised outdoor sport for under 18s and disabled people will still be allowed.


Leeds captain Kalvin Phillips teamed up with Show Racism the Red Card, wearing a new pair of boots emblazoned with the anti-racism charity’s logo during his side’s match against Manchester United.

The 25 year old has spent his entire career at Elland Road, helping the club to win promotion to the Premier League in 2020 and earning an England call-up. He teams up with the charity as it celebrates 25 years of providing anti-racism education programmes to schools and organisations across the country.