Industry Shorts: Man United, Restrata, The Running Channel

15 Oct 2020

By: Sport Industry Group

Manchester United has announced a new partnership with Laybuy, which will become the Premier League club’s Official Buy Now, Pay Later Partner. 

The partnership will allow fans to buy club merchandise in United Megastore at Old Trafford while spreading their payments with weekly interest-free instalments over six weeks, via the Laybuy app.

The buy now, pay later provider will also look to integrate its offering across the club’s retail platforms throughout 2021.


British technology firm Restrata has announced that it is providing the Board of Control for Cricket in India (BCCI) with a biosecure environment for its Indian Premier League (IPL) 2020 campaign, which is currently taking place in the UAE.

The Restrata Platform, coupled with Bluetooth tags and locators, is allowing IPL 2020 to conduct a robust track & trace scheme, as well as deliver prohibited access & capacity management and social distancing at its venues. 

The company’s platform was also deployed successfully at the ECB’s England v West Indies Test series in July, before being repeated for other fixture including the series against Pakistan, Ireland and Australia. It was also used during the UK Government’s pilot scheme which saw some fans in attendance at the Kia Oval Cricket Ground, where fans were given Restrata’s COVID-SAFE fobs as part of the test event.


YouTube channel and content brand, The Running Channel has raised over £1 million in a private investment fundraise to help capitalise on international growth opportunities.

The brand, co-founded by Adam Tranter, CEO of communications agency Fusion Media, and Olympic 1500m finalist and Parkrun world record holder Andy Baddeley, has grown organically to 175,000 subscribers and over 1 million monthly YouTube views since its launch in 2019. 

The Running Channel says its subscribers have more than doubled since March, rising from 80,000 pre-lockdown as the pandemic has seen a spike in members of the public taking up running.


Online bookmaker Pinnacle has appointed Kindred Group's Ben Cove as Chief Marketing Officer.

Cove joins with a background in the online gaming sector, having held roles with the likes of Kindred Group and Addison Global.

In a new role within the organisation’s executive structure, Pinnacle says Cove will oversee ‘drive to go beyond its current position as the bookie of choice for serious bettors and professional gamblers’ and will be tasked with ensuring the brand is seen by a wider mainstream audience.


Sports licensing, retail and memorabilia company, The Memento Group has appointed former Formula 1 Manager for Global Partnerships & Licencing, Albert Goma, as a Non-Executive Director, and Andy Webb, former Managing Director, Rothschild & Co, to its senior management team.

The appointments follow a year of sustained growth in the business as it rolls out its proprietary digital sports memorabilia and auction platform, used by Formula 1’s digital platforms.  

The period has also seen significant investment in logistics, automated warehousing and fulfilment services, to enable it to scale into new sectors. 


Former footballers Stiliyan Petrov, Emile Haskey, Gaizka Mendieta, Michael Johnson and Gareth Farrelly have launched a new player-led collective to support fellow professional in their careers on and off the pitch. 

Player 4 Player will offer guidance and support across a range of services, utilising the experience of its founding partners to equip players with practical knowledge and support on issues such as career development and transition, commercial and financial advice, business planning, branding and PR, media training, education and legal advice. 


Sportsbreaks.com, the sporting arm of Clarity Travel Management, has announced match break packages for Scottish Rugby’s home and away Guinness Six Nations fixtures in 2021.

The packages include official tickets and overnight accommodation, which will be refundable if games are impacted by the coronavirus pandemic.