Industry shorts: Mbappé, DAZN, AoC Sport, Basketball England

25 Apr 2019

By: Sport Industry Group

French football star Kylian Mbappé has been unveiled as a global ambassador for organic baby and children’s food brand Good Goût.

Mbappé, who plays for Paris Saint-Germain, will represent the Good Goût Kidz range, which will be in stores across Europe from the middle of June.

The partnership will initially run for two years. Mbappé and Good Goût will work on joint activities surrounding the launch of the 20-year-old’s upcoming foundation.

Global sports media company DAZN Group has launched DAZN Connect, a new sports content distribution service for rights-holders, broadcasters and media partners.

DAZN Connect will offer access to more than 30,000 live sport events across various leagues and competitions. The service will supply a range of sporting properties to broadcasters, including UK-based BT Sport.

The media distribution service will be delivered over IP using video transport technologies, allowing clients to consolidate their acquisition and distribution requirements into one partner, according to DAZN Group.

Earlier this month, DAZN Group announced the sale of digital sports media and content provider Perform to US data giant Stats.

AoC Sport, the lead organisation for sport and physical activity in colleges across the UK, has partnered with sports performance analytics company Catapult Sports to track and improve teams’ performances across its network.

As part of the agreement, England Colleges men’s and women’s national football team players will use Catapult’s PlayerTek wearable technology throughout next season.

The likes of Hartpury College, Gateshead College, Portsmouth College and Sunderland College have already invested in PlayerTek technology and have been using it for the past few years.

Basketball England has launched Slam Jam, a new grassroots programme that seeks to introduce the sport to primary school children across the country.

The programme has been created through a collaboration between basketball and educational experts. The initiative will be delivered in schools and community locations, offering sessions lasting between 45 and 60 minutes.

Slam Jam will run for six to 12 weeks and has been designed to provide children with their first experience of the sport with an achievable timescale to develop basic skills and techniques. The programme is targeted specifically at children aged between seven and 11.