Industry shorts: M&C Saatchi S&E, TATA, CAA Sports...

13 Mar 2019

By: Sport Industry Group

M&C Saatchi Sport & Entertainment has joined the Olympic Family with its appointment as the official creative communications agency for the Australian Olympic Committee’s Tokyo 2020 campaign.

The agency will be tasked with creating the overarching communications platform and integrated campaign to inspire the Australian nation in the lead-up to and throughout the Tokyo Games. This will include multi-channel assets across TV, out-of-home, print and online.

As part of the agreement, M&C Saatchi S&E will become an official partner of both the Australian Olympic Committee and the Australian Olympic Team, meaning the agency will be entitled to use the official designations of the AOC, which include the Olympic Rings.

It follows the agency's work in delivering communications for Team USA and Coca-Cola at the London 2012 Olympic Games and subsequent Games in Rio 2016. 

Matt Carroll, CEO of the AOC comented: “M&C Saatchi S&E was approached based on the team’s proven track record of creating award-winning campaigns centred around the Olympics. We were most impressed by [their] global Olympic experience and we’re looking forward to sharing the journey to the 2020 Games with Jamie [Gilbert-Smith - local MD, pictured] and the team.”

Earlier this year M&C Saatchi Sport & Entertainment announced the promotion of UK CEO Steve Martin [also pictured] to a global role overseeing the agency's growth.


ROKiT Williams Racing has chosen Tata Communications as the team’s Official Digital Transformation Partner.

The move will see ROKiT Williams Racing benefit from Tata Communications’ seven-season track record in the delivery of network, hosting, broadcasting and security services to the F1 ecosystem. The team will use Tata Communications’ digital infrastructure to enable real-time data transfer between the pit-lane garage at each Grand Prix and the team’s race factory in the UK.

“Unlike any other technology company, Tata Communications plays a central role in all areas of F1– arguably the most challenging technology environment there is,” said Claire Williams, Deputy Team Principal, ROKiT Williams Racing.

“We’ve chosen Tata Communications as our new partner because of its deep understanding of the F1 ecosystem and its unique technology requirements, and the company’s ‘whatever it takes’ attitude to support our team. We know we can trust Tata Communications to deliver at every race weekend, anywhere in the world.”

Tata Communications has been the Official Connectivity Provider of Formula 1 since 2012. The company also plays a central role in MotoGP and the European Tour.


Australia F1 star Daniel Ricciardo has appointed CAA Sports, a division of Creative Artists Agency, to represent him across all areas of his professional career both on and off the track.

The deal will see Ricciardo join a global CAA roster that includes Cristiano Ronaldo, Nico Rosberg, Dele Alli and Dwyane Wade.

CAA Sports will use its resources and connectivity across sports, entertainment and pop culture to create new business opportunities for the driver in the global sports marketplace.

Ricciardo will be represented by a team of UK and US-based agents and executives at CAA Sports.