Industry Shorts: MLB, Rouleur LDN

11 Sep 2019

By: Sport Industry Group

MLB has announced that it will be bringing its FoodFest event to London in October.

The event will bring ballpark menus, which have become increasingly elaborate in recent years, to South London’s Hawker House market on 5th and 6th October. Ten clubs from the league have been chosen to showcase one item of food from their menu to represent them at the event, including the Boston Red Sox and the New York Yankees who were the first MLB sides to play regular season games in Europe.

The event will also feature food from the Houston Astros, the Los Angeles Dodgers and the Chicago Cubs, as well as a vegan option from the Seattle Mariners.

Cycling exhibition Rouleur Classic LDN has appointed PaceUp Media as its PR Agency for this year’s event, which will take place in London on 31st October to 2nd November.

The cycling and adventure sports media agency will provide PR and press office functions to the event, which showcases cycling brands, performance bicycles, clothing and accessories.

Love Sport Radio, which was launched as a London-only platform in March 2018 by talkSPORT founder Kelvin MacKenzie, has secured a carriage deal to broadcast on DAB across the UK.

The channel will be covered by the Sound Digital multiplex platform, which is 30% owned by current talkSPORT owners News UK.