Industry Shorts: NFL, Greenhouse Sports

06 Nov 2019

By: Sport Industry Group


The NFL has expanded its three-way partnership with Nike and Fanatics after the American football league posted record retail results from the 2019 London Games two weekends in a row.

The Fanatics-operated Wembley store saw record sales in the game between the Jacksonville Jaguars and the Houston Texans.

The deal will see Nike and Fanatics manufacture and distribute all Nike NFL adult products worldwide with the sportswear company outfitting the players and coaches, and the retailer outfitting the fans.

Former England netball captain Ama Agbeze is to launch a new initiative for London-based charity Greenhouse Sports.

The Invest in Our Champions Campaign will raise awareness and funds for the organisation, which works across London to help decrease gang involvement and improve physical and mental health in communities across the capital.

The week-long event - with support from creative agency Dark Horses - will see designed table tennis tables pop up in famous London landmarks while coaches will run free-to-play sessions for the public including coaching and competitions.

The ITF has announced three new sponsors for the Fed Cup by BNP Paribas, which will take place between Australia and France in November.

Hotels chain Accor, Australian residential property developer AVJennings and Paris-based cosmetics brand Sothys will all be positioned as sponsors of the event which includes BNP Paribas and Adecco as partners.

Eni Aluko has become the latest footballer to pledge 1% of her salary to charity Common Goal.

Launched in 2017 with the support of Manchester United player Juan Mata, the charity now has 135 players pledging some of their salary to help a variety of charities in different sectors around the world.