Industry Shorts: Ninja, British and Irish Lions, London Youth Games

05 Aug 2019

By: Sport Industry Group

Tyler Blevins, the popular esports star more commonly known as Ninja, has left streaming service Twitch to join Mixer, a rival service owned by Microsoft.

Ninja, who mainly plays Fortnite, leaves behind 14.7 million followers on Twitch, which is owned by Amazon. Ninja will now exclusively stream on Mixer and represent the platform at events as part of the deal. Financial terms of the agreement were not disclosed.

According to reports, Ninja earned $500,000 during peak streaming months on Twitch and last year his stream with Canadian rapper Drake attracted hundreds of thousands of viewers.


Charlie McEwen has left his role as Chief Operating Officer of the British and Irish Lions, the invitational rugby union team made up of players from England, Scotland, Wales and Ireland.

McEwen was responsible for the Lions’ commercial, digital and communications teams and spent nine years with the organisation.

The Lions, whose most recent tour was a 1-1 draw against New Zealand in 2017, will head to South Africa in 2021.


The London Youth Games Foundation has announced the appointment of Andy Dalby-Welsh as its new Chief Executive.

Dalby-Welsh is the current Deputy Chief Executive of Activity Alliance, the leading charity responsible for getting disabled people active and involved in sport. He previously worked for 13 years at The Change Foundation and has represented the England blind cricket team at an elite level, competing at two World Cups.

Current Interim Chief Executive Nicky Affleck has played an important part in the Games for over eight years but will move on from the position at the end of the month. The London Youth Games recently signed a long-term partnership with Nike.


The British Darts Organisation’s (BDO) World Championship will be held at London’s Indigo at The O2 venue from next year, ending the event’s decades-long stay at The Lakeside.

The change will be effective from the 2020 edition, the dates for which will be announced by the BDO soon.

The Lakeside, in Frimley Green, Surrey, has hosted the BDO World Championship since 1986. The Indigo, which has a capacity of 2,800, forms part of the larger O2 venue in London.


Celebrations caused by Millwall’s opening-day winning goal against Preston North End caused a “micro earthquake” after vibrations were picked up on a seismometer at The Den.

Jed Wallace’s 34th-minute volley was celebrated wildly by over 13,500 home fans, with the commotion sending a “seismic pulse” through the stadium. The seismometer was placed inside The Den as part of a study by Sky Bet, the title sponsor of the Championship.

Seismologist Paul Denton said: “There was a clear release of energy when the goal went in, with a reading of 28 micrometres/second on the seismometer we’ve installed within the ground.

“It’s tough to draw any conclusions on just how big the celebration was at present without more data over the course of the season, as there are so many variables when setting up seismometers at different stadiums in the UK. As we continue to monitor celebrations throughout the season, we’ll be able to build up a clearer picture on what constitutes an average celebration at the Den.”

Seismometers have been fitted at the stadia of seven Championship teams for this season: Barnsley, West Bromwich Albion, Reading, Millwall, Stoke City, Sheffield Wednesday and Swansea City.