INDUSTRY SHORTS: O2, MyCujoo, F1, Premier League, Challenge Cup, Pitch International

22 Jul 2019

By: Sport Industry Group

England Rugby and its sponsor, O2, will host a ‘Wear the Rose Live’ festival at Bristol Amphitheatre on 13th August that will feature the 31-man Rugby World Cup squad and coaching staff the day after the squad selection for the tournament in Japan.

The free-to-enter event, which will begin at midday, will give fans the chance to meet current and former players, while the O2 Touch tournament will feature 20 touch rugby teams competing on a giant inflatable pitch. The festival will also offer live music, carnival stalls and other attractions.

O2 originally launched its ‘Wear the Rose’ campaign in 2015.


Live women’s football platform MyCujoo has launched its first brand campaign, #shareyourgame, which will include inspirational stories about the sport at all levels.

The campaign will feature Japanese World Cup-winner Yukari Kinga, USA under-23 international Malia Berkely, Thailand national team captain Kanjana Sung-Ngoen and Nanci, a 53-year-old Brazilian grandmother who still plays football.

MyCujoo said that the campaign aims to build on the momentum of the recent 2019 FIFA Women’s World Cup by accelerating the progress made in the women’s game by “providing female athletes with tools and content that celebrate athletes’ footballing achievements – all under the #shareyourgame banner”.


Formula 1’s Australian Grand Prix will remain in Melbourne until at least 2025 after the Australian Grand Prix Corporation struck a new deal with the championship.

The agreement represents a two-year extension, with Melbourne having staged a race annually since 1995.

Aside from 2006 and 2010, the city has hosted the season-opening race of the F1 calendar since replacing Adelaide as Australia's F1 host more than 20 years ago.

Earlier this month, it was confirmed that the British F1 Grand Prix would remain at Silverstone until at least 2025.


Nick Noble is leaving his position as head of news and corporate communications at the Premier League to become the new director of communications at CONCACAF, the body that oversees football in North and Central America and the Caribbean.

Noble, who spent 12 years at the Premier League, will begin his new role in September.

He will oversee corporate communications, media relations and services, as well as public relations and editorial content.


UK trade directory Checkatrade has signed up as an official partner of the Coral Challenge Cup.

The deal was agreed between Checkatrade and the Rugby Football League, the governing body for rugby league in England.

The length of the partnership was not disclosed, but the agreement has been unveiled just days before the semi-finals for this season’s competition take place on 27th July.


The Pitch International agency has announced that its new ‘All or Nothing’ series, which features Brazil’s national football team, will be available on the Amazon Prime Video subscription service.

The series will chronicle Brazil’s recent triumph at the Copa América with behind-the-scenes footage and interviews.

The series will launch on Amazon Prime Video early next year and will be available in more than 200 countries.