Industry shorts: Purple Sport, ThinkMarkets, fibodo, LTA

14 Mar 2019

By: Sport Industry Group

Lifestyle communications agency PURPLE has announced the launch of a specialist sport division, PURPLE Sport.

The agency, which has offices in London, New York and Los Angeles, has brought on board Terence Parris from PUMA to head up the new venture.

PURPLE Sport will launch with founding clients including footballer Chris Smalling, British racing driver Nic Hamilton and Wentworth Golf Club, for which it will deliver all communications, programming and partnerships.

In addition, PURPLE has been appointed as the global communication consultancy for all Basicnet’s sports and lifestyle brands, which include Kappa.

Fergus Lawlor, PURPLE CEO, explained: “Recognising the power and influence of sport in popular culture, bringing our expertise to sport is a natural extension of the global agency offering.”

PURPLE also used the launch of PURPLE Sport to announce its new charitable patronage of Football Beyond Borders, which will include providing pro bono communications support.


Former Australian fast bowler Glenn McGrath has joined forces with online financial trading broker ThinkMarkets to promote sport to disadvantaged young people and provide opportunities to a new generation of financial gurus.

The launch of the Think 2020 programme will see McGrath, who represented Australia in 124 Test matches and took 563 wickets, meet young people from Sydney and London to inspire them to pay attention to their physical and financial health.

He will also give talks to young women starting their careers in financial services, explaining how a winning mentality and fast, strategic thinking, can lead to success.

The Think 2020 programme will also educate and encourage more young people to take up traditional trading jobs in financial services.


Booking management platform fibodo has announced a partnership with sport education specialist, AoC Sport, to provide up to 239 colleges in England with free access to a business focused e-learning course.

The CIMSPA-accredited course, ‘Grow Your Business’ - created by fibodo - aims to teach and inspire students on best business practice, as well as how to operate effectively online and develop successful careers in the fitness sector.

The course is designed for integration within colleges’ existing programmes and includes useful, practical business advice on topics such as growing a client base and managing admin – whilst equipping them with the technology and software skills required for success in today’s digital society. This aims to upskill young talent and give the next generation of sports and fitness entrepreneurs an edge over their competition.


The Lawn Tennis Association (LTA) has awarded five-year contracts to Arena and Neptunus for the Fever-Tree Championships, the ATP 500 grass court tennis tournament staged at The Queen’s Club each June. 

Between 2020 and 2024, Arena will install the 10,000 temporary seats needed to accommodate ticket-holders around Centre Court and Court 1, and Neptunus will build their state-of-the-art Evolution II temporary structure to house 3,450 square metres of ticket-holder and hospitality facilities. 

The Fever-Tree Championships is owned and organised by the LTA and features most of the best male tennis players in the world. The event is shortlisted for Event of the Year in association with Miller at the BT Sport Industry Awards 2019.