Industry shorts: Rangers, Jockey Club, Sportradar

29 Apr 2019

By: Sport Industry Group

Scottish Premiership football club Rangers has signed an extension to its shirt sponsorship deal with online casino 32Red.

The new deal will run until the end of the 2020/21 campaign, which will mark 32Red’s seventh consecutive season as principal sponsor of the club.

32Red’s logo will continue to feature on the front of Rangers’ playing shirts, with its branding also appearing on official club training wear and across the Ibrox stadium in Glasgow.

The Jockey Club, which operates 15 racecourses across the UK, has reported a tenth consecutive year of commercial growth.

The group’s 2018 annual results show that revenues grew by 6.7% year-on-year to a record £214.6m. The figure represents turnover growth of 68.2% over the past decade, driven by revenue streams spanning general admissions, media, hospitality, commercial partnerships, events, training facilities and breeding services.

In 2018 alone, a record £27.1m in prize money was contributed by The Jockey Club – an increase of £4.2m or 18.3% year-on-year, and more than double the contribution it made 10 years ago.

The FIA, motorsport’s global governing body, has extended its multi-year partnership with Sportradar Integrity Services.

The partnership will focus on monitoring and safeguarding the integrity of FIA championships, including the Formula 1 World Championship. FIA competitions will continue to be monitored by Sportradar’s Fraud Detection System.

The FIA will also take advantage of the company’s Education and Prevention Services, while Sportradar will hold integrity workshops to educate participants. A dedicated e-learning tool and associated webpage platform are also set to launch.

The newly-launched Canadian Premier League club football competition has signed a four-year deal with sports data provider Opta.

The agreement names Opta as the official data partner of the CPL, which launched at the weekend. Opta, part of sports content company Perform, will exclusively collect and manage data from all CPL matches as part of the deal.

Data will be delivered through an extensive range of feeds, with all seven CPL clubs to receive access to tools and services provided by OptaPro, Perform’s data and insights provider.

A deal announced earlier this month that will see Perform acquired by US data giant Stats is expected to close in the second half of this year.

The Motorsport Network digital platform has named Yavor Efremov as its new Group Chief Executive Officer.

Efremov, a senior investment professional and lawyer with experience in motor racing, also becomes a shareholder in the platform.

Efremov joins from Liberty Media, where he served as Senior Vice President of Corporate Development. He previously worked as Vice-President of Investment Banking at Goldman Sachs.

Archery GB, the national governing body for the sport of archery in the UK, has appointed two new independent board members.

Joining the team with immediate effect are Mark Briegal as Chair and Senior Independent Director Scott Smith. New Company Secretary Rachel Wilkinson also joins the team.

They replace outgoing Chair Mark Davies and Senior Independent Director Catherine Wilson, whose terms have come to an end, as well as Company Secretary Bob McGonigle, who is retiring.

Hop King, a beer and skateboarding company, has been unveiled as the first major event partner of the World Skate/SLS (Street League Skateboarding) World Series Tour event in London.

The London-based brand will be the Official Pale Ale of SLS London World Series Tour, which takes place at the Copper Box Arena on 25th-26th May. The two-year deal also covers the 2020 event. 

This year’s competition will count towards qualification for the 2020 Olympics in Tokyo, where skateboarding will be contested for the first time.