Industry Shorts: RLWC2021, Strava, Exeter Chiefs

14 Sep 2021

By: Sport Industry Group

The Rugby League World Cup 2021 (RLWC2021) has announced a new commercial partnership with tech company NuArca which will see the launch of a new NFT marketplace for the tournament.

Organisers say fans will be able to participate in quests, earn experiences, and collect a range of NFT drops with digital collectibles celebrating the history, heroes, nations, milestones and achievements of the second oldest World Cup in sporting history.

The competition will take place in the autumn of 2022 following the decision to postpone the event after the withdrawal of Australia and New Zealand, who cited COVID-19 risks.


Gympass and Strava have announced a new partnership that will aim to encourage people to stay active. 

The deal will see Gympass members use Strava subscription versions to record their activities outdoor and indoor, and compare and improve performance over time, compete with their community, and share their photos, stories and highlights with friends.

The partnership will also increase the portfolio of digital wellness solutions offered by Gympass, such as live classes, virtual sessions with personal trainers, meditation, mindfulness, yoga, individual therapies, nutrition programs and even financial education.


Crew Clothing has announced a new partnership with Premiership Rugby club Exeter Chiefs, which will see the brand become Official Clothing Supplier.

The deal will see Crew dress the playing squad for matchday duties and formal events, as well as outfitting the club’s non-playing staff. 

The brand says it will celebrate the partnership at its flagship Exeter store where, inspired by its ‘sporting heritage’, Crew will transform the space into a clubhouse for the night, staging activities such as in-store personalisation, signed merchandise, competitions and cocktails courtesy of Salcombe Gin - while a number of players from Exeter’s men’s and women’s squad will be in attendance.


InSport Education has launched a new Business of Sport Experience initiative to provide those at the early stages of a career in sport an opportunity to ‘enhance their employability’.

An immersive week of sports business education, the programme features venue visits, behind the scenes tours and meetings with senior industry executives from leading sporting organisations. 

The programme will visit venues including Tottenham Hotspur Stadium, Twickenham, the All England Lawn Tennis Club, and Queen Elizabeth Olympic Park, while participants will benefit from InSport Education’s mentoring and support to help them in their search for employment in the sector.