Industry Shorts: Sadio Mane, Spurs and an Olympic Bid

12 Aug 2019

By: Sport Industry Group

New Balance have launched a new social media ad campaign starring Sadio Mane to run with the hashtag #Unreal.

The Liverpool forward stars in the clip which tells the story of the Senegalese player’s journey from a young footballer who played in bare feet to moving to Europe to play in Austria before eventual success in the Premier League and a Champions League winners’ medal.

The full spot can be seen HERE.


The Welsh Rugby Players Association (WRPA), which represents and supports professional rugby players in Wales, has appointed Barry Cawte as its new Chief Executive. 

Joining from one of the UK’s largest leisure operators, Greenwich Leisure Limited, he will lead the WRPA’s efforts to represent, develop, promote and protect its members and their interests.

Cawte said: "I’m delighted to be joining the fantastic team at the WRPA to build on the great work already done by the organisation in recent years. I’m determined to ensure Welsh rugby players have a courageous, influential and powerful voice in our sport and this can be achieved with the support of our members, stakeholders and current and future partners. I want to ensure we have a thriving players’ association able to deliver our vision and make a difference to our players and the game across Wales."


Tottenham Hotspur have launched new Portuguese-language Facebook and Twitter accounts, as they continue to grow a global presence.

The club have confirmed that they have been working on the project with marketing agency Samba Agency, who specialise in creating brand awareness in Latin America and who have worked with the club on the club's Spanish-language social accounts for multiple years. 

Leaning on the popularity of Brazilian attacker Lucas Moura - whose goals against Ajax last season saw the club through to their first UEFA Champions League final - the account tweeted throughout the weekend and has amassed 16.5k followers since Friday.


The Australian Olympic Committee has given its backing to a Brisbane-led Queensland bid for the 2032 Olympic and Paralympic Games and has confirmed its commitment to the venture ahead of a meeting with IOC President Thomas Bach in September.

Brisbane would be the third Australian host city for the Games, with Sydney in 2000 and Melbourne in 1956.