Industry Shorts: #SIAwards2021, Adidas, Tokyo 2020

18 Feb 2021

By: Sport Industry Group

The Sport Industry Awards 2021 closes for entries today (18th February) at 5pm GMT.

This year, the Sport Industry Awards celebrates its 20th birthday, and will honour the best work done across the sector throughout a year disrupted by the coronavirus pandemic, but filled with creativity, ingenuity and world-class work.

To enter your work into the Sport Industry Awards 2021, click HERE.


Adidas has confirmed that it plans to sell its Reebok brand ahead of the unveiling of a new five-year strategy next month.

According to Kasper Rorsted, CEO, adidas, both the Reebok and adidas brands. ‘will be able to significantly better realise their growth potential independently of each other.’

The head of the German sportswear brand added that the company would ‘work diligently in the coming months to ensure a successful future for the Reebok brand and the team behind it.’


The Tokyo 2020 Organising Committee has appointed former Olympic track cyclist and speed skater Seiko Hashimoto as President.

Hashimoto will replace former Yoshiro Mori in the role. Speaking after her announcement, the Olympian and former Japanese Olympics Minister said her main role was to deliver a ‘safe and secure’ Games. 

Mori resigned in February after making what he termed ‘inappropriate’ remarks about female colleagues.


The 2023 UCI Cycling World Championships has appointed three new Department Heads as it builds up to the event.

Susan Murrin, who has worked on events such as London 2017 World Athletics Championships and the Glasgow 2018 European Championships will join as Head of Operations, with former Glasgow Life Senior Event Manager Pamela Brockett joining as Head of Sport Delivery.

Meanwhile, Rob Arbuthnot, will become Head of Marketing and Communications at the Glasgow-based event, having spent the last decade in the Red Bull Brand Team, where he delivered a number of cycling-based events such as Red Bull Hardline, Red Bull Timelaps, and Red Bull Million Mile commute campaign.


The LTA has announced its calendar of major events for 2021, with events planned to be held in their traditional weeks.

The grass court summer is set to begin with the Nottingham Open WTA 250 on 5th June, with the cinch Championships ATP 500 taking place at The Queen’s Club in London in the week beginning 12th June. The Championships, Wimbledon, is already planned for 28th June to 11th July.

The LTA says that it is ‘too early to say’ whether fans will be attendance or what numbers may be allowed, but adds it is ‘cautiously optimistic’ that fans will be present. The governing body has added that it is currently ‘planning for a number of scenarios’.


McVities owner pladis has appointed former athletes Kelly Holmes and Ade Adepitan to its Diversity Advisory Board.

The pair will join mental health charity Mind’s Chair Stevie Spring and mental health campaigner - and Sport Industry NextGen Coach - Alastair Campbell on the board, which will work with senior pladis leaders to provide ‘strategic counsel and advice’, as well as sharing best practices and learnings to ‘build the right roadmap to success for pladis’.


Premier League side Southampton has launched a new official mobile app.

Developed in collaboration with Experience Automation Platform Realife Tech, the app brings together the latest news, match updates, and ‘best-in-class’ fan engagement features.

Supporters will be able to take part in interactive polls and quizzes, upload their pictures to a photo wall, buy merchandise through the in-app Saints Store and purchase match tickets.

The club has also launched an exclusive competition which will see one fan selected at random to join a video call with a Southampton first team player, courtesy of Official Partner Virgin Media, while one runner-up will win a 2021/22 season ticket.