INDUSTRY SHORTS: Southampton, Newcastle, FIFA, NBA...

29 Jul 2019

By: Sport Industry Group

Cryptocurrency platform StormGain has become the new official sleeve partner of Premier League club Newcastle United.

The deal covers Newcastle’s first-team shirts until the end of the 2019/20 season. StormGain, which recently launched a new trading and investing mobile application, will also have branding exposure around the club’s St James’ Park stadium and training centre.

StormGain will provide Newcastle fans with various offers and engagement opportunities, such as competitions to win match tickets and signed merchandise, as well as meet-and-greets with players.


Southampton has signed up Indian beer brand Kingfisher as a global partner in a multi-year deal that represents the Indian beer brand’s first commercial agreement with a Premier League club.

Kingfisher will supply the beer on matchdays at St Mary’s Stadium whilst also launching a special club-themed signature ale, which will be available at home games.

The brand and club will also work together on creating content and experiences for fans in India.


FIFA has taken the first step towards establishing a ‘Clearing House’, which will aim to ensure that smaller football clubs are compensated fairly for developing homegrown players that are sold on.

FIFA said that the Clearing House will ensure Solidarity Contribution and Training Compensation payments are made via a global electronic player passport system to clubs that have trained up the talent.

The Clearing House would act as a separate entity under the control of football’s global governing body, with more than 14,000 transactions set to be processed every year.

A tender process will be held by the governing body for proposals to support the Clearing House’s operations.


Orange has acquired rights in Spain for LaLiga, the UEFA Champions League and UEFA Europa League in a sublicensing deal with rival telecommunications company Telefonica.

The length of the deal and the financial details were not disclosed, but news platform Palco23 said that the agreement is worth about €300m (£271m) until the end of the 2019/20 season.

Telefonica, which has rights to LaLiga until 2021/22 and UEFA club competition rights until 2020/21, has already sealed a sublicensing agreement for the same tournaments with commercial broadcaster Mediaset.

Orange reportedly plans to offer LaLiga coverage to its Orange Cinema subscribers for €3.95 per month, with the Champions League and Europa League coverage packaged at €15.95 per month.


Gallagher Premiership rugby union club Harlequin FC has announced that David Ellis will step down as Chief Executive at the end of the year.

Ellis, who has spent eight years at the club, said that it is the right time to “seek a new challenge”.

Ellis will remain with the club whilst the search begins for his successor. He is expected to stand aside after the Big Game 12 clash against Leicester Tigers at Twickenham on 28th December.


The NBA has extended a partnership with Chinese internet platform Tencent by five years, until the end of the 2024/25 season.

Under the renewal, Tencent, which has been the NBA’s digital partner in China since 2009, will continue to show live coverage of the North American basketball league, as well as other support programming. Tencent has streamed live coverage of the league since 2015.

The internet company will also offer other video content via its various platforms, including QQ.com, Tencent Sports, Tencent News, Tencent Video, QQ, Weixin and Weshi. 

The two parties also jointly manage and operate several other NBA services and activities in China, including NBA-themed mobile games, NBA social media accounts and interactive fan events.