Industry Shorts: SPFL, BT Sport, Coventry United

22 Dec 2020

By: Sport Industry Group

The SPFL has announced Glen’s Vodka as a new Official Partner as part of a deal with the brand’s parent company the Loch Lomond Group.

The partnership will run until the end of season 2022/23, and will also see several other of Loch Lomond’s Scotch whisky brands work closely with the SPFL and many of its clubs across both league and cup competitions for the next three seasons. 

Glen’s Vodka will gain exclusive presenting rights to each division’s Manager of the Month and Manager of the Season awards for the duration of the partnership. 


BT Sport has renewed its broadcast rights to the Vanarama National League for a further three years, extending its coverage, which has been broadcast since 2013.

The new agreement will see matches broadcast live each week from English football’s fifth tier, taking place in a regular Saturday slot. 

Alongside the weekly live match coverage, BT Sport will also continue to screen its highlights show, with every goal from every National League match. The show is created through a link between BT and students associated with selected National League clubs who receive broadcast training from BT to help create the show.


The three owner-directors of Coventry-based cleaning supplies manufacturer Mirius have confirmed they are to take a 49% stake in FA Women’s Championship side Coventry United.

Steve Quinlan, Darren Langdon and Paul Marsh initially chose to support the club via a shirt sponsorship but will now take the ownership stake, with existing directors still retaining majority control.

The initial investment will be used to help the club added to their squad in the January transfer window, with the aim of helping the team improve results in the second half of the season and avoid relegation. The club will then look to turn professional in the ‘short to medium term’, with the start of the 2022/23 season seen as a realistic objective. 


Snooker’s Masters tournament, scheduled to be played at London’s Alexandra Palace between 10th and 17th January, will go ahead without fans.

The news comes after London was placed into new tighter restrictions to stop the spread of coronavirus. Up to 1,000 fans would have been in attendance for each session - which would have been the maximum allowed indoors under tier two restrictions.

According to the World Snooker Tour, tickets will be transferred to the 2022 event, unless a refund is requested.