Industry Shorts: Sport England, Lions, F1

29 Apr 2021

By: Sport Industry Group

Sport England says the ‘majority’ of physically active adults in the country managed to maintain their exercise habits despite the first national lockdown.

According to the organisation’s Active Lives Adult Survey, there were 710,000 fewer ‘active adults’ (defined taking part in 150 minutes of moderate intensity physical activity a week) between November 2019 and November 2020, which includes the first six months of the pandemic. 

The organisation says this is a drop of just 1.9% in the number of active adults, and partly credits ‘the support of the sport and physical activity sector’ for helping people finding ways to maintain their activity levels.
 
However, Sport England also points out that not all demographics were affected equally, with women, young people aged 16-24, over 75s, disabled people or with long-term health conditions, and those from Black, Asian, and other minority ethnic backgrounds ‘most negatively impacted beyond the initial lockdown period’. 


The British & Irish Lions have announced menswear brand TM Lewin as its Official Formal Wear Partner ahead of the 2021 Castle Lager Lions Series set to take place this summer.

The label will outfit all Lions squad players, including apparel and accessories, for all formal functions of the tournament, and has unveiled its ‘contemporary wardrobe’ ahead of the official squad announcement on 6th May.

T.M. Lewin will also launch a new #LikeAChampion campaign in May, offering customers the chance to win tickets to attend the pre-Tour Test in Edinburgh, at BT Murrayfield Stadium, when the Lions take on Japan on Saturday 26 June. Other prizes will include replica Lions playing shirts signed by the squad, alongside additional money-can’t-buy merchandise and experiences.


Formula 1 has confirmed that the Turkish Grand Prix will replace the Canadian Grand Prix in its 2021 calendar due to international travel restrictions in the North American country.

The change will take place for the 11-13th June weekend, and will see Turkey stage its second successive Grand Prix, having been a stand-in race in 2020 for the first time since 2011.

The decision was made after it ‘became impossible for Formula 1 to enter the country without a mandatory 14-day quarantine’ according to the single-seater racing series.


BT are in talks to sell BT Sport, according to multiple reports, with a host of organisations said to be interested in acquiring a stake in the broadcast platform.

DAZN, Disney, Amazon and an as-yet unnamed British broadcaster are reportedly interested in the platform, which currently holds rights to football’s Premier League and Champions League, rugby’s Gallagher Premiership and Champions Cup, and the likes of racing series MotoGP.

The news comes after earlier reports that the Premier League would consider rolling over its domestic broadcast rights deal rather than open it out to another tender. The current arrangement sees BT Sport, Sky Sports, and Amazon Prime Video hold live rights, with the BBC screening highlights - however the free-to-air broadcaster has shown live games across the pandemic-impacted 2019/20 season, as well as during the 2020/21 campaign when fans have been unable to attend matches.


NFL side Jacksonville Jaguars have announced they will reveal their two fourth round picks in this week’s NFL Draft in an announcement streamed live from Wembley Stadium by NHS staff and key workers. 

The Florida-based Jaguars have played one home game at Wembley each year since 2013, apart from in 2020 when the London Games were cancelled because of the coronavirus pandemic. They are set to return in 2021.

Two key workers - both Jaguars fans - were selected from hundreds of nominees and will make the official announcements live on US National television. The team says the move is a ‘symbol of gratitude’ for their contribution to the fight against the virus. The pair will announce the picks live to an audience anticipated to exceed 8 million viewers. 


Wasps Group - which comprises Wasps’ sporting teams as well as its Ricoh Arena home - have announced a new Diversity and Inclusion programme which will aim to ‘reinforce the club and venue’s commitment’ to equality, diversity, and inclusion by informing its work on an update to its ‘values and ED&I strategy’.

The Gallagher Premiership side has also announced a ‘club record’ technical and retail partnership with hummel, which will come into effect for the start of the 2021/22 season.

The Danish brand will manufacture and supply kits as well as training and travel wear for the Men’s, Women’s and Academy rugby squads, the netball team, and the Club’s coaching staff. 


Sports media business LiveScore, which operates a real-time sports update and streaming service, has launched a new global video content service, ‘LiveScore Watch’, which will initially see more than 500 pieces of video content produced each month.
 
The app has deals in place to screen a number of football matches from European leagues every weekend, and on Sunday 18th April, Inter Milan vs Napoli became the 1,000th match to be live-streamed on the LiveScore app this season. 

Watch’ will be available in more than 200 global territories according to the platform, and will include interviews, exclusive previews, and analysis shows. 


Special Olympics Europe Eurasia (SOEE) and the European Broadcasting Union (EBU) announced a ‘ground-breaking’ new partnership which will see increased news coverage opportunities for the Special Olympics movement among the EBU’s membership of public service media organisations.

The deal will see athletes with intellectual disabilities given increased visibility ahead of two upcoming Special Olympics World Games in the next three years, the Special Olympics World Winter Games Kazan 2022 and Special Olympics World Games Berlin 2023.


New Balance has announced the signing of Crystal Palace and England U21 star Eberechi Eze to its talent roster.

The young star, who signed for Premier League side Palace in the summer of 2020, will wear the New Balance Furon v6+ boot, debuting it for the first time when his side take on league leaders Manchester City this weekend.