Industry Shorts: Sport England, Wolves, Amir Khan

26 Mar 2020

By: Sport Industry Group

Sport England has launched a new campaign to keep the population active during the coronavirus pandemic.

The organisation has invited people to ‘Join the Movement’ to get active, and the new campaign is designed to provide inspiration and trusted information to the public about how to get active in and around the home while social distancing restrictions are in place.

Using the #StayInWorkOut hashtag on social media, the public can access fitness inspiration in order to maintain good levels of physical activity and the campaign - funded by the National Lottery - will feature online fitness influencers such as Les Mills on Demand, The Body Coach (Joe Wicks) and FiiT – many of whom are offering extended free trials to help people get active at home.

The Join the Movement campaign will also be supported by personalities such as London 2012 Olympic long jump gold medallist Greg Rutherford, England Lionesses Rachel Daly and Milly Bright, and Strictly Come Dancing professional Karen Hauer.

Wolves have launched their own esports tournament portal in a bid to provide ‘interactive entertainment’ to fans who no longer have football to watch.

Collaborating with their esports partner Bundled, the club’s portal will host FIFA 20 tournaments, as well as a host of other gaming tournaments for supporters

The club says the portal is free and open to all levels of gamers, with prizes for the winners.

Amir Khan has offered the NHS use of his four-storey wedding venue as the organisation battles the coronavirus pandemic.

Khan has been redeveloping a 60,000 square foot venue in his home town of Bolton, which was due to be ready in the summer, but he has now offered it to medics to use to treat patients with the disease.

On Twitter, the Olympic boxing medalist said: “I am aware of how difficult it is for the public to get a hospital bed in this tragic time. I am prepared to give my 60,000 square foot 4 story building which is due to be a wedding hall and retail outlet to the @NHSuk to help people affected by the coronavirus. Pls keep safe.”

Halfspace Group agencies (including ESB Connect & Scale Digital) have partnered with over 50 brands across sectors such as personal finance, home delivery, on-demand services, energy, clothing and more to offer monetisation campaigns for local clubs to activate to their fanbases during the coronavirus pandemic. 

With each qualified fan engagement - which varies per brand partnership - the clubs will earn more revenue. The team hope that, with the correct messaging, fans will continue their online shopping through their local clubs thus ensuring revenue is attributed back to the teams they love. 

Leeds United has confirmed that its players, coaching staff and senior management have volunteered to take a wage deferral for the foreseeable future in order to ensure non-football staff at Elland Road and the club’s training ground of Thorp Arch can be paid.

Following a meeting between senior players, CEO Angus Kinnear and Director of Football Victor Orta, a decision was made by the squad to defer part of their wages so that the club’s 272 full-time staff members as well as ‘the majority’ of the club’s casual matchday staff can receive wages in the coming months.