Industry Shorts: Sport Winter Survival Package, UK Sport

22 Feb 2021

By: Sport Industry Group

The UK Government has announced a new tranche of funding from the Government’s Sport Winter Survival Package, with much of the support aimed at boosting women’s sport in particular.

The funding will see England Netball and the Vitality Netball Superleague receive a total of £4.2 million in grants, while the Barclays FA Women’s Super League and FA Women’s Championship received combined £2.25 million, in addition to a proportion of 250,000 free COVID-19 lateral flow testing kits being made available by the Government to elite sports, with women’s sport designated as a priority.

Meanwhile British Basketball League clubs - including Women’s British Basketball League clubs - will receive £2.5 million in grants and loans, whilst Basketball England will receive a £200,000 grant. Elsewhere, Badminton England will also receive a grant worth £1.3 million. 


The FA’s Head of Player Insights, Dr Kate Baker, will join UK Sport as its new Performance Director.

Baker will take up her role at UK Sport, the funding body for elite sport in Britain, in May, taking on the permanent role that Chelsea Warr left in January 2020. Since then, Michael Bourne has held the role on an interim basis.


Broadcast media agency Aurora Media Worldwide has been appointed by esports racing series RCCO World eX Championship as it builds up to its first season.

The series blends esports with real world action, as well as tackling sustainability and climate change issues with a new #RacingForTheClimate series, which will be led by Aurora Media Worldwide.

The agency will also be tasked with creating ‘the most entertaining and technically advanced broadcast show in esports racing.’ according to the eX Championship, as it looks to reach some 107 million viewers worldwide in its first year. The eX Prix of Great Britain, which will be held at Silverstone, will air on 11th March.


Production company Whisper has announced former England Rugby international Ugo Monye has joined its Advisory Board.

Monye will join existing Advisory Board members Michael Vaughan and Sean Fitzpatrick, and the appointment comes after the company announced a partnership with World Rugby as its key digital video and audio production partner for 2021, which will include a weekly show The Wrap, fronted by Monye himself.

He will also be tasked with helping Whisper create and develop new business opportunities in the UK, while Sean Fitzpatrick spearheads new business in Australasia. In addition, Monye will also help the team’s continuing diversity and inclusion drive, building on Whisper’s action to date, which includes co-funding and co-producing the critically acclaimed The Talk (with Maro Itoje). 


Team GB double Olympic Champion Max Whitlock will become an Ambassador for the University of Hull as it celebrates the two-year anniversary of its exclusive partnership with Team GB.

The gymnast joins up with the university as it aims to provide more personal development opportunities to students. It is so far the only university to partner with Team GB, and over the last two years the relationship has allowed students to engage in a variety of volunteering, work experience and course-related projects and opportunities.


Eurosport Events has joined the United Nations Sports for Climate Action Framework’s (UNFCCC) Sports for Climate Action initiative as it seeks to move towards a ‘low-carbon future for motorsport.'

The promoter of PURE ETCR - the world’s first all-electric touring car championship - says it will work with all its series partners to commit to achieving and supporting global climate change goals. As well as further driving forward the electrification of motorsport with PURE ETCR, the Discovery-owned Eurosport Events will commit to further increasing the visibility of electric cars and providing a global platform for major car manufacturers to change the perception of such vehicles.

In November, broadcaster Eurosport launched a new digital content partnership with Ford, showcasing the future of electric vehicles and motorsport.