Industry Shorts: Sportradar, Formula 1, McLaren

12 Jan 2021

By: Sport Industry Group

Sportradar has appointed Adam Azor as Global Head of Marketing.

Azor was Director, Product Marketing at the global sports data and intelligence provider, having joined the business in 2018.

The news comes as Sportradar - a Category Partner at the Sport Industry Awards 2021 - launches Sportradar Connect, an in-house curated event series aimed at providing insight, analysis and ideas on the business of sport, technology and innovation.


Two of the first three races of the 2021 Formula 1 season have been postponed due to coronavirus travel restrictions, with the season now starting a week later than originally planned in Bahrain.

The Australian and Chinese Grands Prix - first and third in the calendar respectively - will not take place in their original slots, with the Melbourne race now provisionally set for 21st November, and talks ongoing with organisers in Shanghai about rescheduling the China event.

The revised F1 schedule retains a record 23 races, but will now begin in the Middle East on 28th March, before moving to Imola in Italy for the second race, which will begin on 18th April. The host for the third event of the season, set for 2nd May, is yet to be announced.


McLaren Racing has signed an option to enter the FIA Formula E World Championship in Season Nine, which will take place in 2022/23.

The team says it will spend 2021 evaluating the feasibility of entering the series, and has taken the move as part of its ‘ongoing evaluation of potential new motorsport platforms’.

Currently, McLaren Racing is precluded from competing as a team in Formula E as McLaren Applied is the exclusive battery supplier to the series. The team, however, says that as the contract expires at the end of the 2021/22 season, it can now consider participation.


EPCR has confirmed the suspension of its two European club rugby competitions, the Heineken Champions Cup and the Challenge Cup.

According to the league, French authorities have directed that the participation of TOP 14 clubs is too great a risk and will postpone their matches in January, leading to the decision.

EPCR, along with the French Ligue Nationale de Rugby, held discussions with the French ministries of the Interior, Health and Sport, as well as of the President’s office, while EPCR has also said it presented its COVID-19 protocols to the authorities, which included conforming to French guidelines as well as putting in place rigorous testing and tracing measures.


TAG Heuer has announced Tommy Fleetwood as a brand ambassador representing the TAG Heuer Connected Golf Edition.

Fleetwood will work closely with the luxury Swiss brand and its software engineers on new developments to the TAG Heuer Golf app which has garnered more than 200,000 active users since its launch in 2019. 

Optimised for use with the TAG Heuer Connected and TAG Heuer Connected Golf Edition, the app supports a broad range of connected services offered by Google’s Wear OS.


The Scottish FA has temporarily suspended all Scottish football leagues below the Championship.

After a meeting with the Minister for Health and Wellbeing, the league imposed a three-week suspension up until 31st January.

The decision was taken in response to the escalating coronavirus crisis, and will see the lower leagues in both men’s and women’s competitions suspended, as well as junior leagues.