Industry Shorts: Sportsbeat, MCFC, Premiership Rugby...

06 Mar 2019

By: Sport Industry Group

Sportsbeat, the sports content division of Beat Media Group, has been appointed by the International Cricket Council to manage the official news service for this summer’s Men’s Cricket World Cup.

It follows a competitive tender process run by the ICC’s communications team.

Sportsbeat worked with the ICC on the 2017 Women’s Cricket World Cup in England and provides content services to rightsholders including Six Nations Rugby, the British Olympic Association, The Open and London Marathon.

With offices in London and Manchester, the agency is also working with the England 2019 local organising committee to provide content and syndication for the official trophy tour.


Manchester City has announced the expansion of its multi-year global partnership with Gatorade to include becoming the Official Sports Nutrition Partner of the club's women’s team.

As part of the agreement, the City women’s team will have access to the elite Gatorade portfolio of sports fuel products, equipment and cutting-edge science through the Gatorade Sports Science Institute (GSSI) to help the players prepare and perform at the highest level during their training sessions at City Football Academy and on match days. 

At the Academy Stadium, where the women’s team plays all its home matches, Gatorade will have a match day LED presence, as well as bespoke dugout branding for all FA Women’s Super League and domestic cup home matches.

Gatorade and Manchester City will also work together to create informative video content for distribution via the club's digital channels.

Lina Nawas, marketing director, Gatorade International, commented: “Gatorade has decades of experience partnering with the world’s elite athletes and clubs. Expanding our ongoing partnership with Manchester City to now also fuel the women’s team is a wonderful opportunity to work with one of Europe’s best women’s football teams as they continue to challenge for titles.”



HITZ, Premiership Rugby’s flagship education and employability programme, is marking National Apprenticeship Week by celebrating ten years of transitioning thousands of young people into employment.

Over the last decade, the 13 Premiership Rugby member clubs have used rugby’s core values of teamwork, respect, enjoyment, discipline and sportsmanship to support 14-24-year-olds not in education, training or employment (NEET).

The programme allows these young people, who may have fallen out of the education system or have had a troubled upbringing, to gain valuable qualifications and work experience to get their lives back on track. In its decade of delivery, 81% participants have progressed on to education, training or employment and 85% report an improvement in personal, social and physical wellbeing.

Apprenticeship opportunities range from becoming full-time members of staff at the rugby clubs themselves as well as significant positions in local councils and at high street businesses such as Holiday Inn.


International public relations and social media agency Brazil has announced its appointment as the 'official media partner' of the Wooden Spoon rugby charity.

The agency has been tasked with spreading awareness of the charity’s mission to support children and young people with disabilities or facing disadvantage, whilst also helping to promote its record-breaking fund-raising projects.

These incude #MyEverest, a £200,000 fundraising initiative that will challenge those who have overcome adversity to highlight their stories of success over social media. To raise awareness of the campaign, Wooden Spoon is attempting to stage the world’s highest altitude game of rugby in the Himalayas.

Launched in 2003, Brazil has offices in London, New York, Boston, San Francisco and São Paulo.