Industry shorts: Team GB, Race A Champion, Cricket World Cup, Great British Racing

30 Apr 2019

By: Sport Industry Group

Team GB has linked up with Toyota on the return of the I Am Team GB participation campaign, with cyclist Laura Kenny recruited as a lead ambassador for the initiative.

I Am Team GB will culminate on the August bank holidays in 2019 and 2020, marked by a day of sport and physical activity, and Team GB hopes it will become an annual fixture on the calendar. Toyota will serve as the first-ever title partner of I Am Team GB.

As a lead ambassador, Kenny, Britain’s most successful female athlete of all time with four Olympic gold medals, will feature in marketing activities aimed at encouraging people to join the initiative. National Lottery-funded Team GB athletes will also feature in campaign events across the country.

Volunteers will also be celebrated through the campaign, becoming I Am Team GB Games Makers to harness the spirit of London 2012. The return of the campaign comes on the back of its success following the Rio 2016 Olympic Games.


The ‘Race A Champion’ horse-racing challenge will return for this year’s Qipco British Champions Series on 4th May.

The challenge invites members of the public to take on one of the world’s best racehorses over a 10-metre sprint.

It will launch at Newmarket’s Rowley Mile racecourse this Saturday as part of the Qipco Guineas Festival. Racegoers will be able to sprint against a specially-built interactive LED strip, with participants at Newmarket to race against Saxon Warrior, last year’s Qipco 2000 Guineas winner.


The International Cricket Council has unveiled French Champagne brand Veuve Clicquot as an official partner for this year’s men’s Cricket World Cup in England and Wales.

Veuve Clicquot becomes the exclusive Champagne partner for the 10-team tournament.

The men's Cricket World Cup will run from 30th May to 14th July across 11 venues.


Reality TV star Georgia Toffolo has been appointed as an ambassador for Great British Racing.

Following her involvement in the organisation’s fashion campaign last summer, the I’m A Celebrity Get Me Out Of Here winner will now visit racecourses across the UK in her new role.

Toffolo will also take over Great British Racing social channels as a roving reporter, going behind the scenes to discuss fashion, food, racing and music.