INDUSTRY SHORTS: Tour of Britain, Rugby World Cup, North Face, England Rugby, ITF

07 Aug 2019

By: Sport Industry Group

Cetaphil has struck a deal with the OVO Energy Tour of Britain, marking the skincare brand’s first foray into cycling sponsorship.

Cetaphil will sponsor the race’s points jersey for the duration of the event, which will run from 7th-14th September.

The brand will also be granted hospitality, sampling, branding and activation rights in the build-up to the race, which will start in Glasgow and conclude in Manchester, with the action to be shown on domestic free-to-air channel ITV4.


Japanese human resources specialist HITO Communications has signed up as an official sponsor of the Rugby World Cup 2019, which will take place in the country.

The company has served as the title sponsor of Japan’s Sunwolves Super Rugby team since 2016.

HITO struck the deal directly with the tournament’s operator, World Rugby, which said that 83 per cent of tickets for the tournament have already been sold. The competition will run from 20th September to 2nd November.


The North Face outdoor brand will host a free-to-use urban climbing wall at the Westfield London shopping centre as part of its ‘Walls Are Meant For Climbing’ campaign on 11th-12th August.

The North Face’s team of athletes, including James Pearson and Caroline Ciavaldini, will be on hand to offer tips to climbers of all abilities, with the brand also inviting schools, youth groups and charities to take part.

The event will also offer street food and music, with the campaign, which has already been held in Munich, then moving on to Milan in September. The activation, which is being managed by Mongoose Sports and Entertainment, comes ahead of Sport Climbing's Olympic debut at Tokyo 2020.


England Rugby has sealed a five-year partnership with healthcare provider Simplyhealth.

Under the deal, Simplyhealth will serve as the lead partner for the RugbySafe programme, the RFU’s player safety and wellbeing initiative.

The provider will benefit from matchday branding rights at Twickenham Stadium, beginning with the England v Wales Rugby World Cup warm-up match on 11th August.


Dave Miley, who is running to be the next President of the International Tennis Federation (ITF), has stressed the importance of working towards a global vision for the sport.

In a campaign video, Miley outlined his manifesto which, he said, is driven by “what’s good for global tennis and what’s best for the national associations that own the ITF”.

He added: “It is a coordinated vision and plan to ensure tennis works better together to become a healthier and more global sport that is able to realise its true potential.” 

Miley is up against incumbent David Haggerty, as well as fellow challengers Anil Khanna and Ivo Kaderka for the role, with the ITF set to vote on who will secure the next four-year term at its Annual General Meeting in Lisbon on 27th September.