Industry Shorts: Tour de France, FA Cup, Premier League

30 Jun 2020

By: Sport Industry Group

A Virtual Tour de France will be held on online training and racing platform, Zwift, starting on Saturday, 4th July.

The event will form a part of the Tour de France United, a charity initiative in celebration of the Tour de France that will run until the conclusion of the rescheduled Tour in August. 

Designed to deliver a virtual racing experience for both competitors and viewers, the Virtual Tour de France will be held over six stages, each around an hour in duration. The events will begin with the first women’s stage, followed immediately by the men, with racing held on identical courses and over the same distance. Both events will receive equal broadcast coverage and will recreate French countryside as well as taking in a virtual Mont Ventoux. 

The BBC says the FA Cup fixture between Norwich and Manchester United secured the highest TV audience for a football match since the sport returned after lockdown.

The BBC says a peak of 6.4m watched the game on BBC One with a further 1.7m requests to BBC streams online.

That was followed by a peak of 5.1 million viewers tuning into the same channel to see Manchester City beat Newcastle United, with an additional 1.1m requests made to watch on online platforms.

Premier League CEO Richard Masters, appearing in front of a Department for Culture, Media and Sport Select Committee, has addressed a range of issues relating the the league’s governance.

Speaking to the committee via an online video call, Masters discussed the league’s commitment to the Black Lives Matter campaign, which he described as ‘unique circumstances’. 

He also confirmed that the league would like to be involved with the Barclays FA Women’s Super League, and said he would like to return to talks with the FA on the matter soon.

Lululemon has entered into a definitive agreement to acquire at-home fitness company and interactive workout platform MIRROR for $500 million. 

The brand says the acquisition would help it accelerate its Power of Three growth plan, which includes driving the business through guest experiences. It says MIRROR will also bolster the company’s digital offerings, bringing in-home fitness and mindfulness solutions to its customers.

Disability Sports Coach, a charity providing weekly sporting activities for disabled people, has launched the second phase of its #DSCAtHome initiative, sending out packs of sports equipment so disabled people across London can enjoy physical activity throughout lockdown.

Since the start of April, the charity has sent over 300 packs of equipment and the new phase aims to empower people to exercise from their own home. The programme includes sports packs featuring skipping ropes, footballs and beanbags, with free downloadable activity cards outlining fun ways to use the equipment. In addition, the charity runs weekly live Zoom workouts and Social Saturday catch-ups for its members.