Industry Shorts: UEFA, Cricket World Cup, FA Wales, Super League

20 May 2019

By: Sport Industry Group

UEFA has announced details of its ticketing policy for the 2020 European Championships, which will be staged across 12 cities.

A record three million tickets will be made available for fans, with UEFA having coined the ‘LIVE IT. FOR REAL’ slogan in an effort to encourage supporters to experience matches live at stadia. Almost 2.5 million tickets (82%) have been reserved for fans of the participating teams and the general public.

One million tickets will be available for €50 or less across 44 matches, with a total of 40,000 tickets under €100 to be offered for the semi-finals and final at London’s Wembley Stadium. Fans who did not receive the tickets they applied for after the first sales phase will be the first to be informed about new ticket availability and will be given an exclusive priority period to purchase.

Fans will be able to buy individual tickets for one match, or a ‘follow my team’ ticket, which will allow supporters to attend a knockout stage match of their favourite team independently of the location of the match. If the team is eliminated before the knockout stage, 100 per cent of the ticket price will be refunded.


‘Stand By’, the official song of the 2019 Cricket World Cup, is now available to purchase as the countdown to the competition continues.

The song is a collaboration between new artist LORYN and Rudimental and will be played in ground and city events throughout the World Cup, which takes place in England and Wales from 30th May to 14th July.

The song was announced earlier this month during an event hosted by BBC Radio 1 DJ Greg James and Cricket World Cup ambassador Freddie Flintoff.


The Football Association of Wales (FAW) has signed a three-year partnership with MG Motor UK.

MG was unveiled as the official vehicle partner of the FAW during an event attended by national team manager Ryan Giggs.

MG Motor and Nathaniel Cars have previously supported the Welsh Premier League Cup competition, which is known as the Nathaniel MG Cup.


The Super League celebrated the highest attendance in its history on Saturday as 31,555 fans turned out for Catalans Dragons’ 33-16 victory over Wigan Warriors at Barcelona’s Camp Nou stadium.

The previous record attendance for a regular-season Super League fixture was 25,004 when Wigan hosted St Helens at the DW Stadium in 2005.