Industry Shorts: UEFA, IPL & Aston Villa

24 Sep 2020

By: Sport Industry Group

When Bayern Munich and Sevilla face-off in the UEFA Super Cup on 24th September, the match ball will feature 18 children’s drawings as part of an initiative by the UEFA Foundation for Children.

Taking place at the Puskas Arena in Budapest, the match ball will include drawings from 10 foundation projects, selected from over 200 entries.


The opening match of the 2020 IPL has landed a record 200 million viewers across both linear TV and digital platforms, according to the BCCI.

Being held in a bio-secure bubble in the UAE, the 19th September fixture between Chennai Super Kings and Mumbai Indians saw the highest audience in the competitions history, due in part to the lack of fans in the ground.


Aston Villa partner Cazoo has launched a new ‘Golden Goal’ initiative that will see it donate £1000 to the Aston Villa Foundation for every goal the Premier League side scores this season.

The donations will help the Foundation and their work in the local area as well as the wider Birmingham community.


The St Helena, the ship at the centrepiece of Extreme E’s sustainable logistics planning, has officially launched ahead of the debut series.

The boat has been completely refurbished to ensure it can deliver for Extreme E, and has been adorned with the championship’s striking green branding.