Industry Shorts: Ukactive, PTI Digital, Adidas

22 Sep 2021

By: Sport Industry Group

Ukactive launched National Fitness Day with Olympic champion Matty Lee, Paralympic legend Tanni Grey-Thompson and Sports Minister Nigel Huddleston fronting the celebration.

The trio joined gym goers to kick off National Fitness Day, encourages the country take part in a ‘celebration of fitness’. Thousands of free activities will be made available across the UK while ukactive hails the initiative as Britain's ‘most active day of the year'.

The celebration inspired some 19.1 million people to get moving in 2019, according to the organisation, while this year marks National Fitness Day’s 10th anniversary.


Wasps Sport has appointed PTI Digital to deliver its technology strategy across its Coventry Building Society (CBS) Arena campus, including the stadium, hotel, exhibition hall, hotel, casino and arena.

The deal will see PTI develop a ‘best-in-class’ digital experience for visitors to the CBS Arena, including rebuilding the core network, enhancing WiFi coverage, developing IPTV and live streaming capabilities and improving the fibre capacity to the site.

This appointment follows a similar business win for the agency, which was appointed by West Ham United’s London Stadium to design and execute a ‘Connected Stadium’ strategy. PTI’s current client roster also includes Oak View Group, Norwich City, City Football Group, Edgbaston, Bristol Sport and Ashton Gate.


Adidas has unveiled a new range of football boots which have been launched in partnership with EA SPORTS FIFA 22.

The new NUMBERSUP pack features a ‘gaming-inspired’ update for the headline X, PREDATOR and COPA franchises, and draw on FIFA 22 ratings in order to ‘motivate players to improve both on the pitch and in the game’.

In the game, 99 is the highest possible player rating, with the boots aiming to encourage players to level up their skills. The pack will be worn by adidas athletes including Ferran Torres, Jude Bellingham, Lena Oberdorf, Joao Felix, and Catarina Macario.


Red Bull Racing has launched a new content series which aims to provide insights from industry leaders.

'Leading The Charge' will be hosted by David Coulthard and will feature leaders across business and sport to gain an insight into ‘what inspires them, challenges them, and ultimately what makes them tick’ as well as what makes their businesses successful.

The debut episode features Honda Racing's Managing Director Masashi Yamamoto.


The European Tour has appointed Cignpost Diagnostics as its Official Supplier of COVID-19 travel testing for the Ryder Cup. 

The event takes place at Whistling Straits in the USA, and the partnership will see the company provide travel testing for the European travelling party, building on Cignpost's presence in the spot, where it already provides testing for the European Tour’s schedule of global events.

This year’s Ryder Cup was postponed in 2020 because of the pandemic, and will take place between 24th and 26th September.


West Ham United has announced German sports recovery company Reboots as its Official Recovery Boots Supplier.

The deal will cover the east London side’s First Team, Women’s, and Academy teams, and will provide a range of massage products, which the brand calls ‘Recovery Boots and Pants’.

The products aim to give athletes a ‘performance-enhancing recovery phase’ as well as helping with injury prevention and shorter recovery times.


The Battle of the Brits tournament, set up by Jamie Murray in 2020, has announced a new Community Partnership with law firm Brodies LLP.

The event will see the Murray brothers compete in the tournament in which Scottish players take on English players.

The partnership will see Judy Murray team up with the law firm to ensure Aberdeen and Aberdeenshire based children can give tennis a try themselves. She will visit schools, charities, and tennis centres across the region in the weeks leading up to the event to provide coaching for young people.


Sport Industry Group is currently recruiting for a Head of Content & Marketing who will lead on Sport Industry Group brand positioning and all content output whether that be live events on stage, owned digital channels or earned media.​

As part of a small team, the successful candidate will manage the Content & Marketing Executive and assist the Managing Director and senior management team in developing new content streams and events. There will be the opportunity to get involved with all aspects of the business including event delivery, business development, and more.  

The right candidate will have an eye for creative marketing opportunities in the sporting calendar, possess an enigmatic tone of voice, and​ be creatively minded as well as passionate and knowledgeable about the sport industry.

Click here to apply now.