Industry Shorts: Watford, Max Whitlock, World Surf League

14 Aug 2019

By: Sport Industry Group

Watford have partnered with stadium technology specialists ADI to add super-wide, high resolution screens to their Vicarage Road ground.

The Premier League side’s upgrade to superwide screens means that live video, score information, sponsor branding and match stats can be shown simultaneously, and also allows the club to show the VAR decisions.

Olympic gold medallist Max Whitlock has partnered with education provider Pearson, which has unveiled a new BTEC Sport Partnership.

The partnership will promote the fact that 350,000 people work in the sport industry in the UK, and show young people that there are career opportunities in sport that go beyond elite performance.

Whitlock will work with Pearson to create short videos for BTEC Sport learners to access throughout their academic year, and the pair will create content on a range of possible careers in sport.

The World Surf League (WSL) has partnered with music publication Rolling Stone Magazine, who will support the league editorially and celebrate the world’s best surfers.

As part of the deal, features and photo essays will appear in the print magazine, while digital content will also be created.

After a ten-year partnership, Grey London has ended its partnership with Lucozade.

The sports drink brand has sent out a tender for an agency to take on the creative for its UK and Ireland ad account, but Grey London - which was behind the brand’s Made to Move campaign featuring Anthony Joshua - opted not to re-pitch.