Industry Shorts: Women’s British Open, DAZN, England Netball, Le Col

09 Jul 2019

By: Sport Industry Group

The R&A has announced that the prize fund for this year’s edition of the Women’s British Open golf event will increase by almost 40% to $4.5m.

As a result, the winner will receive $675,000. The announcement comes after AIG in November agreed a five-year deal to become title sponsor of the competition.

This year’s Women’s British Open is scheduled to run from 1st-4th August on the Marquess’ Course at Woburn. The tournament will now offer the second highest prize fund of the five major championships in women’s golf. Last year's event was won by England's Georgia Hall (pictured).

DAZN has named Nancy Elder as the company’s first Chief Corporate Communications Officer and a member of its executive committee.

Elder will report to DAZN Group Executive Chairman John Skipper and will lead a team based in New York and London.

Elder will oversee DAZN’s corporate brand and will be responsible for building the company’s standing internationally with key business media and external stakeholders, as well as driving its social responsibility initiatives.

England Netball has launched ‘Together We Will’, a new community project to encourage women in Liverpool to get involved in the sport and physical activity.

The project will seek to engage over 1,000 participants, volunteers and coaches and will focus on four wards within Liverpool; Everton, Anfield, Kirkdale and Clubmoor, with these areas having been targeted by Liverpool City Council as having a higher than average number of women who are currently inactive.

The project has received £75,000 in funding from the Sport England Major Events Engagement Fund and has been launched ahead of the Netball World Cup in Liverpool from 12th-21st July. Regular netball sessions will take place in local children’s centres, parks and community facilities.

British cycling brand Le Col has partnered with Clear Channel to launch a first-of-its-kind data-driven digital out of home (DOOH) campaign using Strava data.

The campaign will run throughout this year’s Tour de France. Le Col will rank local areas in the UK based on live cycling activities logged on the Strava platform for the duration of the challenge.

Strava uses GPS to allow cyclists to log and share their rides, with data then dynamically displayed across the country. The challenge, which runs until 26th July, marks the first time that Strava data has been used live within a DOOH campaign.