Industry Shorts: World Rugby, LET, SFA, Hyundai

06 Jun 2019

By: Sport Industry Group

World Rugby and golf’s Ladies European Tour (LET) have become the latest sporting bodies to unveil environmental initiatives.

World Rugby marked World Environment Day by signing the Sports for Climate Action Declaration and Framework, recently signed too by the AELTC. Sports for Climate Action is a collaboration between the United Nations Framework Convention on Climate Change (UNFCCC) Secretariat, UN Climate Change, and is also endorsed by the International Olympic Committee.

In signing the Declaration, World Rugby is seeking to build on efforts to-date linked to the UN/IOC Clean Seas initiative launched on World Environment Day last year. World Rugby said it is committed to furthering sustainable practices across the economic, social and environmental elements of the sport, while encouraging and supporting stakeholders to do the same. 

Meanwhile, the LET has partnered with the GEO Foundation to launch the ‘LET’s Go Green’ strategy. The sustainability plan aims to set out a new and strengthened commitment to social and environmental responsibility. It will also celebrate the work being done by promoters and venues, and share good practice across its network.

GEO Foundation provided advice and guidance to the LET and helped with the production of a document that will guide the organisation’s work in this area. The custom-built OnCourse sustainability programmes for golf facilities and tournaments that have been developed by GEO in collaboration with many other stakeholders, are also fully integrated into the strategy.

Mars Wrigley UK has extended its partnership with the Scottish Football Association until 2022.

Signed ahead of the start of the FIFA Women’s World Cup tomorrow (Friday), Mars Wrigley UK’s role as official partner of the Scottish men’s national team now also extends to the women’s and para-football teams.

This is in addition to the business’ continued support of the Scottish FA Mars Just Play programme, as part of a new-look deal that sees the eight-year collaboration pledge to promote equality at every level of football, from grassroots to elite.

The agreement also includes an extension of the relationship to all brands within the Mars Wrigley UK portfolio, allowing the business to develop integrated sponsorship campaigns across the category, as well as increase the scale and reach of the partnership nationwide.

Hyundai Motor UK, the global automotive partner of Chelsea, has teamed up with the Premier League football club and Hyundai dealerships across the UK to launch a nationwide grassroots programme for junior teams.

Hyundai FC will serve as part of the company’s 'For The Fans' initiative. Eleven girls’ and boys’ teams from Under-8s to Under-16s in partnership with local Hyundai dealerships will participate in the project that will offer them unique football experiences throughout their season.

England Netball has appointed Sotic as a new digital partner following a competitive tender process.

The Cardiff-based digital agency, which counts Six Nations Rugby, World Sailing and cycling’s Tour of Britain amongst its clients, will play a key role in helping the national governing body - which won Sport Organisation of the Year in association with AXA XL at the BT Sport Industry Awards 2019 - realise its potential from its digital platforms.

The four-year partnership has seen a new website launched this week for the Vitality Netball Superleague while work is also ongoing on a new England Netball website.

Event LED specialists ADI have secured the role of screen supplier to the French Grand Prix as part of a multi-year agreement with the Formula One race’s venue, Circuit Paul Ricard.

Following a 10-year absence from the F1 calendar, the French Grand Prix made a come-back in 2018 and will celebrate its 60th edition on 21st to 23rd June.

Eighteen of ADI’s LED screens will enhance the circuit experience for motorsport fans during the event. ADI is a supporting partner of the BT Sport Industry Awards, supplying screens welcoming guests on the night.