INEOS Hygienics has enlisted Sir Lewis Hamilton to front its new ‘High-Performance Hygiene’ campaign.
The brand is a Partner of Mercedes-AMG Petronas Formula 1 Team, and provides ethanol based sanitiser products to hospitals as well as the public.
The move comes as the brand launches a touchless at-home hand sanitiser appliance.
“The past year has taught us all the importance of hygiene”, said George Ratcliffe, Chief Operating Officer, INEOS Hygienics.
“As we adapt and evolve in a post-pandemic world, hygiene and sanitisation is vital in protecting ourselves and those around us”.
“Helping prevent the spread of viruses and bacteria is essential to keep Lewis and the whole Mercedes-AMG Petronas F1 team racing.”
“If he or Valtteri miss out on a race, they miss out on championship points, which is why good hand hygiene and using hand sanitiser on and off track is so important. They’re helping educate all consumers on how to approach their hygiene.”
Seven-time Formula 1 world champion, Lewis Hamilton, said: “I've always been fastidious when it comes to cleanliness - and hand sanitiser is great in helping to keep us more hygienic.
“INEOS are at the forefront of innovation and technology and allow us to keep our hands clean with products that fight the bacteria we pick up in our everyday lives.
“There's never been a more important time for us to be hygienic, and sanitising my hands is now a part of my daily life.
“In our sport, I cannot afford to miss a race. If I miss a race, I can never get that race back. So thankfully, INEOS are developing these products that are now part of how we keep ourselves and others around us safe.”