INEOS sailing and cycling teams partner with Mercedes F1

19 Dec 2019

By: Sport Industry Group

INEOS and Mercedes-AMG Petronas Motorsport have agreed a new partnership, bringing the Formula 1 team together with the brand's British cycling and sailing organisations.

The technical agreement brings together the winners of the last six F1 Drivers and Constructors Championships, Mercedes-AMG Petronas, with the team that has provided seven of the last eight winners of the Tour de France, Team INEOS, and Britain’s challenger for the 36th America’s Cup, INEOS TEAM UK.

The F1 team, through its new Applied Science division, will partner with the INEOS teams to come up with solutions to technological challenges across the three sports in order to ‘identify and unlock real performance gains’. 

The performance partnership will leverage Mercedes’ technical experts and technological capabilities across all aspects of performance, from aerodynamics and simulation, to design and precision engineering. 

Sir Jim Ratcliffe, Founder and Chairman, INEOS, said: “Tapping into the unrivalled expertise and success of the Mercedes Formula 1 team to support our sporting ambitions across sailing and cycling is an exciting proposition for us.”

“As with cycling and sailing, Formula 1 is a sport that successfully blends human and machine performance, so we are in a strong position to learn from each other. Collaboration and innovation are a key part of success across our sports teams, which is strengthened by this partnership with Mercedes.” 

Toto Wolff, Team Principal and CEO, Mercedes-AMG Petronas added: “The technological demands of Formula 1 mean we are well placed to support with advanced technical challenges in specific areas of sailing and cycling, with a particular focus on aerodynamics and the manufacturing capability around key components, all extremely relevant to the design race of the modern-day America’s Cup, and elite road racing.

“When Sir Jim Ratcliffe approached us with the concept of bringing together the three organisations, all with proven track records of excellence and high ambitions for the future, we immediately saw the opportunity to grow and diversify our business – and to learn from some of the most successful teams in world sport. We are very excited about this agreement’s potential in the months and years ahead.”