Infiniti launches not-for-profit BTCC team

17 Oct 2014

By: Sport Industry Group

Red Bull Racing F1 title sponsor, Infiniti, is set to enter two cars in next season's British Touring Car Championship, in a new not-for-profit operation to help raise awareness and funds for the Support Our Paras charity.

The team from the Nissan-owned luxury car brand will be officially called 'Infinity Support Our Paras Racing’ and will be partially made up by a number of injured paratroopers who will work on preparing the cars.

Support Our Paras is the new name for the official charity of the British Army's Parachute Regiment, following the amalgamation of the Parachute Regiment Afghanistan Trust and the Parachute Regiment Charity.

Infiniti has pledged that any profits generated will be donated to the Support Our Paras cause.

The team itself will be run by Derek Palmer, with Infiniti – who expanded its partnership with the Red Bull Racing team last year - will supply two Q50 cars as it continues to build its UK business.

Steve Oliver, Infiniti's regional director for North Europe, said: ‘To have an Infiniti on the starting grid in the BTCC next year will be an exciting event on its own, but to have the car represent the Parachute Regiment's main charity makes it exceptionally worthwhile.’

‘Infiniti is establishing itself as a main player in the premium sector in the UK, with sales on the increase, a new design centre in Paddington London and from next year we will manufacture the first Infiniti for Europe outside of Japan from the plant based in Sunderland. These race cars reinforce our commitment to the UK and provide an ideal platform to link together two truly British establishments, The Parachute Regiment and the BTCC.’