Infront lands SPFL media rights

03 Sep 2018

By: Sport Industry Group

Infront has unveiled a new agreement with the Scottish Professional League (SPFL) to become its exclusive media rights partner across all competitions.

The deal covers the international media rights for the SPFL Ladbrokes Premiership, SPFL Ladbrokes Championship, SPFL Ladbrokes League One & Two as well as the IRN-BRU Cup and Betfred Cup.

It comes after the SPFL terminated its relationship with MP & Silva, mid-way through a nine-year contract, amid reports that the agency had missed a series of payments to the league.

Swiss-based Infront claims its new agreement reflects the growing strength of its presence and ambitions in the UK market, following the recent opening of a London office.

Commenting on the deal, Stephan Herth, Infront senior vice president football, said: "Infront has a long and successful history within the football industry and we are delighted to begin working with the SPFL to bring matches to fans of Scottish football around the world. 

“The SPFL has its own unique legacy. As the second-oldest league in the world, it has welcomed many top players and managers over the past few decades. That history will almost certainly be added to for the next seasons. 

“Infront looks forward to building on that legacy and taking the league to a new level on the international stage during that time."

Neil Doncaster, SPFL chief executive, added: “Infront are a highly respected and experienced global rights agency. 

“They emerged from a number of different companies each of which were keen to represent us overseas. We will be working with Infront over the coming weeks to agree deals in those territories where SPFL football is not currently shown.”

The new deal will come as a boost to the SPFL, following reports that broadcasters had been reluctant to work with MP & Silva given its financial standing.

Arsenal, Serie A and the International Handball Federation are among other rightsholders to have torn up agreements with the firm.

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