Inner Warrior campaign enters next wave

03 Jan 2018

By: Sport Industry Group

England Rugby has launched the next wave of its ‘Inner Warrior’ campaign, which has launched with a ‘New Year, New You’ theme.

The 2018 Warrior Camps will run for two weeks in January with 185 rugby taster sessions taking place at clubs across the country.

The 2018 campaign is encouraging women to kick start their fitness routine for the new year and challenge themselves to take up a new sport.

Since its initial launch, according to England Rugby, over 10,500 women have attended Warrior Camps nationwide; and of those women, 3,500 had never picked up a rugby ball before. The number of camps available to women has continued to grow and the influx of players saw 41 new female contact rugby club teams established in 2017.

The Warrior Camps continue the RFU’s commitment to grow female participation as part of its Women’s and Girl’s Action Plan.

An England Rugby digital campaign also runs as part the integrated campaign, encouraging the public to ‘Show Their Warrior Face’ on social media. England women’s players have kick-started the campaign by showing their warrior faces online and encouraging others to follow suit.

Joanna Manning-Cooper, RFU digital, marketing and communications director, said “Our ambition is to challenge perceptions of women’s rugby, urging women to step out of their comfort zones and try the sport for the first time this new year. We want to appeal to females of all ages, shapes and sizes, providing an easy point of entry for them to pick up a rugby ball and hopefully join their local club. The success of the Red Roses has already inspired many women to get involved and the RFU is committed to giving women every opportunity to play rugby.”