Investec to end ECB partnership in 2017

09 Jan 2017

By: Sport Industry Group

The England and Wales Cricket Board (ECB) and Investec have confirmed that this summer will bring the final matches in the specialist bank and asset manager’s sponsorship of England Test Cricket, following a "change in the marketing approach" of the brand. 

The partnership, which covers home matches in England and Wales, will conclude with two summer Test series against South Africa and West Indies, starting in July and August respectively.

The ten year deal was due to run until 2021, but Investec has activated a break clause on the £40m contract that will see the partnership end four years early.

The next deal will reportedly include naming rights to a five-Test series against India in 2018, giving exposure in Asia, and the 2019 Ashes.

Investec’s Malcolm Fried said: “Investec has enjoyed an excellent partnership with the ECB over the past five years. The game, the players and the audiences have helped to grow Investec’s brand and Investec has enjoyed collaborating with the ECB in promoting Test cricket.  

“Due to a change in our marketing approach, where we will look to implement a wider range of marketing activities, 2017 will be our last year of sponsoring English Test Cricket. It has been an honour to be involved with Test Cricket and we look forward to an outstanding 2017 Test season for the England team.”

Sanjay Patel, commercial director, ECB said: “This has been a successful and enjoyable partnership for both ECB and Investec.

“Investec have been our official partner for Test match cricket since 2012 and have worked hard to bring their distinctive personality to cricket and the relationships they’ve created in the game.  In doing this, they’ve helped to promote Test cricket and to connect England’s players to the public.

“We thank them for their support over the past five years and look forward to working with them over the coming months to deliver a fantastic final year of Investec Test cricket.

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