IRONMAN unveils Supersapiens as Title Partner of World Championships

07 Apr 2021

By: Sport Industry Group

IRONMAN has announced sport biosensor and energy management system Supersapiens as the Title Partner of its 2021 and 2022 World Championships, as well as several marquee events in Europe.

The news forms part of a major expansion of the partnership between the pair, which saw the brand become the Official Real-Time Energy Management System Supplier for IRONMAN events in Europe, in a deal that was announced in February 2021.

Supersapiens, which is powered by the Abbott Libre Sense Glucose Sport Biosensor, is a direct-to-consumer ‘energy management ecosystem’ which allows athletes to see real-time changes in their blood glucose levels, which in turn can inform fueling strategies for training, racing, and recovery. 

In addition to Title Partnership of the World Championships, Supersapiens will also become title partner for IRONMAN UK which takes place in Bolton, IRONMAN Hamburg in Germany, IRONMAN France in Nice, and IRONMAN Italy Emilia-Romagna in Cervia. 

“As athletes, we understand the challenge, struggle, and commitment of training for endurance events like IRONMAN and IRONMAN 70.3,” said Phil Southerland, Founder and CEO, Supersapiens.

“Don’t let fueling be the reason for not achieving your time goal. We’ve seen how more fueled training minutes can translate into bigger performance gains and more efficient recovery. We are truly excited to work with IRONMAN athletes. For these superhumans, they put so much time and energy in training for 1-2 key events per year. There is too much on the line for them to take a chance on fueling during race day. 

“We look forward to seeing the personal satisfaction of goals achieved from 100’s of thousands of IRONMAN athletes around the world.”

Andrew Messick, President and CEO, The IRONMAN Group, added: “We are excited to extend our relationship with Supersapiens as title partner for our IRONMAN World Championship, the pinnacle event in our sport. 

“As many athletes have learned the hard way, getting nutrition wrong can ruin an athlete’s race. At IRONMAN we are committed to bringing solutions and technology to our athletes to help them prepare and perform in our events. Supersapiens’ innovative technology and real-time in-sights give athletes the ability to achieve their performance goals as they endeavor for the ultimate red-carpet glory.”

As part of the partnership, the pair will introduce the Supersapiens Sub Club Training Platform, which will give athletes access to education, coaching and support to reach specific time goals at upcoming IRONMAN events. The program will roll out later in April, and will be supported by the IRONMAN U Coaching Network.