ITV to broadcast La Liga in the UK

16 Aug 2019

By: Sport Industry Group

The LFP has agreed a new deal with ITV to broadcast La Liga games from the first three weekends of the Spanish top flight on free to air TV in the UK and Ireland.

Beginning with the opening fixture on Friday 16th August, where champions Barcelona travel to the San Mames stadium to face Athletic Bilbao, the British broadcaster has committed screen one game from the opening three matchdays.

The deal gives LaLiga some extra time to find a broadcaster for the rest of the season, after no satisfactory bid was forthcoming from the initial rights tender, which was sent in July.

Last year, ITV showed Spanish football on free to air in the UK for the first time after Eleven Sports lost exclusivity in its distribution of the league, and will again show Barcelona and Real Madrid matches over the next three weekends.