Jockey Club elects new chair

10 Dec 2018

By: Sport Industry Group

The Jockey Club has announced that Sandy Dudgeon will succeed Roger Weatherby as senior steward from July 2019.

News of Dudgeon’s appointment as a non-executive chairman was made at the organisation’s winter meeting in London.

Dudgeon will begin a five-year term from next summer, in a year which will mark the 30th anniversary of his election as a member of The Jockey Club in 1989.

The announcement arrives 12 months on from Dudgeon’s appointment onto The Jockey Club board of stewards. His current, four-year term, follows an earlier stint from 2009 to 2012.

A chartered accountant, Dudgeon is a senior advisor at Schroders’ private wealth management business. He had previously been managing director of Thornhill prior to its acquisition by Cazenove Capital Management, today part of Schroders plc.

Further directorships have included Dunedin Enterprise Investment Trust plc and Man Alternative Investments Ltd.

A former amateur jockey himself, Dudgeon won 60 races in point-to-points and under National Hunt Rules.

Notable victories include the 1984 Aintree Foxhunters’ Steeplechase riding Gayle Warning over the Grand National fences, a horse he also rode in the 1986 edition of the Grand National.

Commenting on his appointment, Dudgeon said: “I am looking forward to building on the great work of my predecessors from next summer, as we continue to ensure The Jockey Club plays a positive and active role in the long-term success of British horseracing.”

The outgoing Roger Weatherby added: “I am delighted with Sandy’s appointment and will be pleased to pass the baton on to him in July.”

The end of the year will herald a further change among the board of stewards, as Rose Paterson, current chairman of Aintree Racecourse, will join as a steward, whilst Lord Peter Daresbury is to step down and retire from his role.

In addition, digital marketing agency AmazeRealise has launched a new web platform for The Jockey Club.

AmazeRealise has worked with The Jockey Club to broaden the brand’s appeal and promote the experiences it offers.

Working with the existing ticketing platform Audience View, AmazeRealise has delivered an end-to-end web strategy, UX, design and build, streamlining the customer journey from a 12-step journey to buy a ticket, to as little as five clicks.

As a result, the new site is able to handle high ticketing volume requests for events such as The Grand National, one of The Jockey Club’s showcase events.