Jockey Club Racecourses names first ambassador

12 Feb 2018

By: Sport Industry Group

Young jockey Bryony Frost has been announced as the first group-wide ambassador for Jockey Club Racecourses.

The partnership is the first of its kind for Jockey Club Racecourses, which stages the likes of The Cheltenham Festival, the Randox Health Grand National, the QIPCO Guineas Festival and The Investec Derby Festival, and will now support Bryony’s career.

As an ambassador, Bryony will work with Jockey Club Racecourses to promote British Racing, including through social media channels, media work, personal appearances and a regular blog. She will also wear Jockey Club Racecourses-branded apparel when attending racedays and her new Range Rover Velar now bears the message ‘Bryony Frost, supported by Jockey Club Racecourses’. 

Frost said: “This season has already been an amazing one for me and to now be supported by Jockey Club Racecourses is really cool.

“As everyone knows I love talking about our sport and trying to get new people interested in it. Horses and racing have been the biggest part of my life since I was tiny and I know that the future of racing is just as important to Jockey Club Racecourses as it is to me and my family. That's why I'm delighted to be working with them and I can't wait to get started.”

Paul Fisher, chief executive of Jockey Club Racecourses, said: “We're thrilled to be welcoming Bryony to The Jockey Club family and very much looking forward to supporting her.

“We've never had a group-wide Jockey Club Racecourses ambassador before. But this season it's been impossible to escape Bryony's enthusiasm for our sport and, knowing that she is just as passionate about the future of racing as we are, this feels like a really natural partnership.

“It's really exciting to think we'll be working with Bryony to introduce new people to racing, while also helping those who already enjoy the sport understand it better and become even more engaged.”