The Jockey Club has agreed a new partnership with Smarkets, which will see the betting exchange become the sole sponsor of 35 leading Jockey Club fixtures across 11 of the group’s 15 racecourses throughout 2018.
Smarkets will sponsor a total of 240 races, including the Rose of Lancaster Stakes at Haydock Park in August, with the partnership beginning with this Saturday’s fixture at Wincanton.
The sponsorship - the exchange’s first move into the horseracing sector - represents more than one tenth of the 348 fixtures that Jockey Club racecourses will stage this year.
Smarkets also recently sponsored Queen’s Park Rangers football club.
Smarkets chief executive Jason Trost said: “The breadth of Jockey Club racedays that Smarkets will be sponsoring this year is a clear indication of our commitment to the sport, which is one of the most popular on our platform. We’ve seen great volume and liquidity increases in the last couple of years and want to build on this even more in 2018.
“Racing fans both attending our meets or watching at home will be able to experience our advanced technology first-hand and see for themselves the greater value and returns Smarkets offers on winning bets compared to all our competitors. We continue to set the bar with clear pricing and a fixed commission of just two per cent on profits, meaning we often have the best odds in the world.”
Paul Fisher, chief executive of Jockey Club Racecourses, added: “It’s always fantastic to be able to welcome new partners into our sport and that’s very much the case with Smarkets.”