The Jockey Club has become the first organisation in British sport to partner with AccessAble to give disabled people and carers detailed accessibility guides on its facilities.
Working closely with the UK provider of access information, The Jockey Club conducted extensive site visits to each of its 15 racecourses to produce the guides.
The Magners Cheltenham Gold Cup, the Randox Health Grand National and The Investec Derby are among The Jockey Club’s showcase events in the racing calendar.
The new online guides are designed to assist the UK’s 13 million disabled people and seven million carers in making decisions on where best to book tickets for and how to best enjoy a day at the races.
Available via both The Jockey Club and AccessAble’s websites, the accessibility guides analyse various key factors at each facility, including car parking spaces, viewing ramps, lighting levels and hearing loops. An extensive amount of images have also been taken at each racing venue.
The guides are designed to assist people with a wide range of accessibility requirements, including visual impairment, autism, mobility issues and long-term health conditions, as well as those with access needs, such as parents with prams and the elderly.
Commenting on the Accessibility Guides, Paul Fisher, chief executive of The Jockey Club Racecourses, said: “I have no doubt that this will help improve the raceday experience for many of the four million people who visit our courses each year, both on racedays and for conferences and other non-racing events, especially those with very specific access requirements.”
“As society’s needs change, we have been listening to our racegoers who want more information before visiting our courses. We hope that, by partnering with AccessAble and making even more of this information so easy to find online, people will be able to make their own choices on the best areas of our venues to visit and book tickets for our race days with confidence.”
AccessAble – who rebranded last month having previously operated under the name DisabledGO for 18 years - has already implemented similar guides with many of the UK’s universities, leisure facilities, shopping centres and high street retailers, including Marks & Spencer and Next.
Chairman of AccessAble, Barry Stevenson, added: “We believe they (The Jockey Club) will make a real difference to customer experience and will ensure everyone has the information to decide what facilities will suit them best.
“We hope other organisations in UK sport will recognise this and be keen to replicate the commitment to accessibility and inclusion demonstrated by The Jockey Club.”