JOE gears up for summer of cricket with new show

29 May 2019

By: Sport Industry Group

Digital media company JOE has launched its latest sports show as England prepares for one of its biggest ever summers of cricket.

JOE has partnered with soft drinks brand Rubicon to launch Swanny’s Cricket Show, a weekly made for social show, fronted by former England bowler Graeme Swann, alongside presenter and Radio 1Xtra DJ Nick Bright.

Each week, the show will feature previews of upcoming games in the World Cup, players to watch out for and hot topics of that week, as well as looking back at past tournaments.

Recorded in a purpose-built studio in JOE’s London HQ it will be available to watch on YouTube and listen to via all major podcast platforms.

The partnership has been developed in collaboration with creative content agency DRUM and media agency PHD Manchester, both of which are part of Omnicom Media Group, along with Endeavor Global Marketing.

Swanny’s Cricket Show is another new show from JOE in 2019. Others include ‘House of Rugby’, ‘Boys Don’t Cry’ with Russell Kane and ‘TKO’, JOE’s boxing show hosted by world champion Carl Frampton.

Simon Clancy, The Cricket Show lead producer and Head of Audio at JOE, said: “It’s going to be four fantastic months of cricket in Britain with the World Cup and the Ashes and we’re thrilled to partner with Rubicon on something truly innovative, which will feed the cricket buzz that’s set to hit our shores. At the heart of it, this is a cricket show for more than just cricket fans. It’ll be fun, fast-paced, insightful and packed with great guests and great noise.

“Graeme was someone we identified from the very beginning of the project and couldn’t be a more ideal person to front the show and help us realise our ambitions for it. Nick is a hugely exciting up and coming talent who JOE has had eyes on for a long time. We think they will make an excellent duo and we’re very excited about pairing them up through the summer.”

Adrian Troy, Marketing Director at Rubicon’s parent company, Barr Soft Drinks, added: “Rubicon has been the official soft drink of the England and Wales Cricket Board since 2017 and has a long history within the game of cricket.

“As part of the partnership with JOE we want to continue to drive brand recognition as well grow in to new areas. JOE has provided the platform to continue to strengthen our ties to a brilliant sport as well as reach new audiences.”