JOSHUA LANDS £100M DAZN DEAL

14 Jun 2022

By: Sport Industry Group

DAZN has announced a new deal with Anthony Joshua to stream the two-time world heavyweight boxing champion’s fights to fans worldwide.

According to a statement released by DAZN, the new agreement deepens the partnership between the London-headquartered company and the Watford-born boxer.

Under terms of the new deal, Joshua will become a 'shareholder, special advisor, and brand ambassador for the business' and is worth a reported £100m.

“I am entering a new phase in my career with a new training environment, new coaches and now a new broadcaster,” said Joshua. “Negotiations at this level take time so I am pleased to have it all wrapped up and now I can fully focus on giving the fans and DAZN what they want, knockouts in the glamour division.

“I've been working with DAZN and following its progress for a long time. We have enjoyed a really successful partnership in the US for many years and I know the team and understand the passion and drive of the business.

“DAZN's vision and passion to innovate is what attracted me to the partnership. They are leading the digital landscape in sport and the future of sports broadcasting. I am really looking forward to a long and successful partnership," he added.

“AJ is a hugely popular and influential sportsman,” said Shay Segev, CEO, DAZN Group. “His alignment with us and his investment in our business speaks volumes. This deal is his seal of approval for our vision and our direction as a business. We welcome his passion, his drive and – most significantly – the vast audiences he attracts.

“In addition to being a world-class fighter, Joshua is an entrepreneur and businessman. He founded management business 258 MGT in 2016 and represents boxing’s greatest rising stars, including Josh Buatsi, Derek Chisora and Ben Whittaker. His partnership with DAZN is a testament to his belief in the business strategy."

Joshua's next fight will see him rematch Ukrainian Oleksandr Usyk in in Saudi Arabia on 20th August.