Just Eat & Greggs launch Rolls for Goals campaign

10 Jun 2021

By: Sport Industry Group

Just Eat and Greggs have teamed up for a new Rolls for Goals campaign which is set to run throughout UEFA EURO 2020.

The takeaway platform - which is the Official Food Delivery Partner of the tournament - and the bakery chain will give a free sausage roll to customers for every match played on UK soil which sees a goal scored. 

Throughout the tournament, fans can get a free sausage roll - either the meat or vegan version - the day after the match itself on all Greggs orders over £5, placed on Just Eat - so long as the match doesn’t end 0-0. The offer will be live the day after each match from 13th June until 12th July, with eligible matches being those taking place at Wembley in London and Hampden Park in Glasgow.

The pair also teamed up with former England goalkeeper David Seaman to launch the campaign, which will see a new football themed campervan ‘topped with a giant sized roll’ appear in London and Glasgow during the tournament.

Fans will be invited to take part in a penalty shoot out to win a free sausage roll in London on 18th June, and in Glasgow on 22nd June, with former Scotland international Rab Douglas also joining the activation when it hits the Scottish city.

“Offering Greggs and Just Eat customers across the country the chance to celebrate EURO 2020 goals with one of our iconic Sausage Rolls is a great way to celebrate the long awaited arrival of the Euros, and fans getting back together in stadiums, homes and pubs to enjoy the games,” said Hannah Squirrell, Customer and Marketing Director, Greggs.

Matt Bushby, Just Eat UK Marketing Director added: “Food is a massive part of football culture and after a year like no other, what better way to to deliver joy than by rewarding customers with free Greggs sausage rolls for every match in which a goal is scored.”

The offer will be available on the Just Eat website the day after any UEFA EURO 2020 match played on UK soil which sees a goal scored - beginning on 13th June when England play Croatia, up until the Wembley final on 11th July