The first weekend of the Premier League season saw Just Eat begin their activations across BT Sport’s coverage.
Providing idents around the advertising breaks on BT’s Premier League and Europa League coverage this season, the McCann London creative spots feature a nod to the YouTube sensation of bad lip syncing as BT Sport pundits’ words are dubbed over with cravings for takeaway.
Alexei Berwitz, Creative Director, McCann London, said: “Bad lipsync is a culturally relevant technique that we know people already love. We’ve used it to bring to life the inner whimsical thoughts of football pundits. Replacing their sharp football commentary with random musings about takeaway food. It felt simple, relevant and funny, and we hope fans enjoy watching them as much as we did making them.”
Matt Bushby, UK Marketing Director, Just Eat, said: “We are proud to be sponsors of the Premier League and UEFA Europa League on BT Sport this season. It gives us the opportunity to deliver joy to football fans across the UK, by turning the BT Sport football presenting team into avid takeaway lovers. It’s great to be able to bring together two of the countries biggest passions, food and football.”
This season, BT and Sky Sports have swapped times around on Saturday afternoon Premier League coverage, with BT returning to the early kick-off slot and Sky taking the later games.