Just for Men joins NFL UK

15 Aug 2017

By: Sport Industry Group

Just for Men has announced a UK sponsorship agreement with the National Football League (NFL).

The deal will see Just for Men serve as an official sponsor of the NFL in the UK and Ireland, as well as in Germany and France.

Under the terms of the agreement Just for Men will be integrated across the league’s major events and initiatives, including the London Games.

As part of the deal, Just for Men aims to drive reach among its existing users while targeting NFL fans, encouraging them to consider and trial products from the Just for Men portfolio.

Luis A. Mendez, head of marketing, Just for Men added: “In 2017 we will be supporting the partnership with an agile 360 media campaign, including experiential and PR activities, as well as promotions with selected retailers to bring the partnership to life in-store. With half of men watching between three and five hours of TV during the week and weekend,1 the messaging will also be broadcasted via tactically positioned TV advertising.

“Social media will play a key role in amplifying the partnership with interactive content aimed to reduce any ‘grey areas’ that UK men have around the NFL, from understanding the sport’s rules, to Q&As with some of the key players. The NFL will also be supporting Just for Men on its owned channels.

“With activity driving footfall into store, this is a key opportunity for retailers and pharmacists to ensure they are stocked to meet consumer demand.”

Melissa Brown, NFL UK’s vice-president of commercial partnerships said: “Just for Men has a long-standing link with sport so we see them as an ideal partner. We look forward to working with them to broaden the reach of the NFL and introduce more and more people to the sport.”

Just for Men is the latest brand to join NFL UK, last week Heinz Mustard was announced as a official mustard sponsor.